Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution. Watch Podcast >
Capillary Announces 2nd Annual Captivate 2025 Summit: Transforming Loyalty Management with New AI Tech Read more >
November was an exciting month for us when we painted the New York Times Square with Capillary Technologies. Right before Thanksgiving, we announced #WhereLoyaltyWins, here’s the video:
What was the occasion?
Well, Capillary’s expansion in the USA market:
Read the entire press release here.
Capillary Technologies, a global loyalty technology solutions company announced a 4X growth in the last three years in the US market. The loyalty management market is worth more than $10 billion and has been primarily an agency-led model. With its cloud-based SaaS offering, Capillary is disrupting the market to help enterprise brands transition to RoI-driven loyalty programs that genuinely engage customers and win their loyalty.
Apart from the successful acquisition of Persuade in 2021 and Brierley+Partners in 2023, Capillary has been organically growing 100% YoY in the USA. This growth has primarily been led by product which was validated when Forrester named Capillary a Leader in the Forrester Wave Report for Loyalty Technology Solutions, Q1 2023. The company is also investing heavily in AI with a commitment of 50-75% of the incremental tech investment every year towards artificial intelligence.
The combination of SaaS, consulting, and downstream digital services is a massive differentiator for Capillary. Elaborating on the SaaS model, one of the key benefits it brings to the North American loyalty market is the modularity, cost-efficiency, and ease of use. For example, most of the agency-led programs are hard-coded and with little scope for flexibility. With Capillary’s SaaS platform, brands get the ability to run extremely flexible and agile loyalty programs with real time insights and reports to generate real RoI.
Another advantage of the SaaS model is that brands get a world-class technology roadmap with features and functionalities that get shipped to them every quarter without any additional cost. Topping it up with Brierley’s consulting expertise and an end-to-end loyalty management platform, brands have the perfect mix.
16 of the Fortune 200 companies use Capillary and with several mentions in analyst reports over the past year, enterprises across verticals are making the shift to SaaS-based loyalty tech. Some of the key benefits include:
“Customer expectations in the form of digitization have skyrocketed and brands must deliver an omnichannel experience to keep the customers engaged and win their loyalty. Brands have realized this and we’re seeing that in the form of an increased pipeline. Our funnel has grown 3.5x in the last 6 months in the USA and we are hiring aggressively to support this demand. We are super excited to enable brands to run RoI-driven loyalty programs which helps turn loyalty into a new business line altogether,” said Sameer Garde, CEO of Capillary Technologies.
“Our remarkable growth in the USA, especially the 4x increase over the last three years, is a testament to our innovative approach in the loyalty technology sector. By integrating cutting-edge AI into our SaaS offerings, we’re not just offering a product but a transformative solution for brands. This growth signifies not only the success of our strategy but also the evolving needs of the market. We’re committed to leading the charge in revolutionizing loyalty programs, making them more adaptable, cost-effective, and impactful for businesses aiming to foster customer loyalty,” said Aneesh Reddy, Founder & MD at Capillary Technologies.
About Capillary Technologies:
Founded in 2012, Capillary Technologies has a presence across the United States, India, the Middle East, and Asia, in particular, South East Asia. Capillary is an end-to-end customer loyalty platform that offers a comprehensive view of consumers, and unified, cross-channel strategies that deliver a real-time omnichannel, personalized, and consistent experience for customers. Powering 100+ loyalty programs, across 30+ countries, Capillary works with 250+ brands including the likes of Tata, PUMA, Shell, Al-Futtaim, Petron, Domino’s, Kanmo Group, and Marks & Spencer. With a massive reach of 1Bn+ consumers and processing 5Bn+ annual transactions, the company has the backing of Warburg Pincus, Sequoia Capital, Avataar Ventures, and Filter Capital. For more information, visit www.capillarytech.com.
Media Contact:
Jubin Mehta
Head of Corporate Communications
jubin.mehta@capillarytech.com
Loyalty programs have been around for more than a century now! S&H Green Stamps are probably the earliest examples of a loyalty program. At Capillary, we recently released a masterclass going through the history and evolution of loyalty programs, check out the series of videos here:
In the competitive landscape of global retail and services, loyalty programs have emerged as a cornerstone strategy for customer retention and engagement. With over 3.8 billion loyalty program memberships in the United States alone, as reported by Colloquy Loyalty Census, the global scale of these programs is truly staggering.
In this article, we’ve asked ChatGPT & Bard to come up with a list of the top 50 loyalty programs across the world. While there are tonnes of reasons and variables which make a loyalty program stand out (speak to a loyalty expert at Capillary Technologies or our services arm at Brierley), this list serves as a reference to some of the most commonly referred to loyalty programs:
1.What are the top 50 global loyalty programs recommended by ChatGPT?ChatGPT recommends loyalty programs from brands like Starbucks, Amazon Prime, and Hilton Honors for their exceptional rewards, customer engagement, and seamless user experiences.
2.How do the best loyalty programs drive customer engagement in the UK?The best loyalty programs in the UK drive customer engagement by offering personalized rewards, exclusive discounts, and seamless digital experiences that cater to customer preferences.
3.What are the key features of successful loyalty programs in Australia?Successful loyalty programs in Australia feature personalized rewards, user-friendly mobile apps, and exclusive benefits that enhance customer satisfaction and encourage repeat purchases.
4.How can businesses in Saudi Arabia implement top global loyalty program practices?Businesses in Saudi Arabia can implement top global loyalty program practices by offering personalized rewards, leveraging data analytics, and creating exclusive experiences to boost customer engagement and loyalty.
5.Why are loyalty programs important for businesses in Singapore?Loyalty programs are important for businesses in Singapore to build strong customer relationships, increase brand loyalty, and drive repeat business through personalized rewards and exclusive benefits.
The Consumer Packaged Goods (CPG) industry, characterized by intense competition, thin margins, and rapidly shifting consumer preferences, faces unique challenges in fostering brand loyalty. This article explores the key reasons why generating loyalty in the CPG sector is particularly difficult, highlighting the dynamics that set this industry apart.
1. High Market Saturation and Competition
One of the primary challenges in the CPG industry is the sheer volume of options available to consumers. With numerous brands offering similar products, distinguishing one’s brand becomes increasingly difficult. This high level of competition makes it challenging for any single brand to capture and retain consumer loyalty.
2. Price Sensitivity of Consumers
Consumers in the CPG market are often highly price-sensitive. The prevalence of discounts and promotions can lead consumers to switch brands based on cost rather than loyalty. This price-driven purchasing behavior undermines efforts to build long-term brand loyalty.
3. Low Consumer Engagement and Product Differentiation
Many CPG products are seen as commodities with little differentiation. This can result in low consumer engagement, as customers may not perceive a significant difference between brands. Creating a unique brand identity and establishing an emotional connection with consumers is therefore a key challenge.
4. Rapidly Changing Consumer Preferences
Consumer preferences in the CPG sector can change quickly, driven by trends and evolving expectations. Staying relevant and adapting to these changes is crucial for maintaining loyalty, but it requires constant innovation and responsiveness, which can be resource-intensive.
5. The Challenge of Direct Customer Relationships
Most CPG brands sell through retailers, which limits their direct interaction with consumers. This indirect relationship makes it harder to gather customer data, understand preferences, and build a personalized connection, all of which are essential for fostering loyalty.
Conclusion Building loyalty in the CPG industry requires overcoming significant challenges, including market saturation, price sensitivity, low product differentiation, rapidly changing consumer preferences, and the lack of direct customer relationships. Brands that successfully navigate these challenges often do so by innovating in product development, creating distinct brand identities, leveraging data analytics for personalization, and engaging consumers through omnichannel marketing strategies.
Pampers Rewards (Procter & Gamble): Pampers, a Procter & Gamble brand, offers a loyalty program where customers can earn points for purchasing Pampers products. These points can be redeemed for various rewards, such as baby products, gift cards, and coupons. The program also offers parenting tips and resources, adding value beyond just rewards.
My Coke Rewards (Coca-Cola): Although it was phased out for a different approach, My Coke Rewards was a highly successful loyalty program by Coca-Cola. Customers could enter codes found on Coke products to earn points, which could be redeemed for prizes, sweepstakes entries, and experiences. This program was known for its wide appeal and the ability to engage customers across different demographics.
Kellogg’s Family Rewards: Kellogg’s loyalty program allows customers to earn points by purchasing Kellogg’s products and entering codes from the packaging. Points can be redeemed for various rewards, including high-value coupons, gift cards, and merchandise. The program also offers personalized offers and discounts.
L’Oréal Paris Worth It Rewards: This loyalty program by L’Oréal Paris allows customers to earn points for every purchase. Points can be redeemed for product discounts, special offers, and exclusive experiences. The program also includes a personalized beauty profile and product recommendations.
Unilever’s U by Kotex Rewards: This program allows customers to earn points for purchasing U by Kotex products, which can be redeemed for various rewards, including fitness and wellness products, magazine subscriptions, and charitable donations.