Cross-Channel Marketing Hubs are defined as enterprise marketing technology that supports customer data management, analytics, segmentation, and workflow tools for designing, executing, and measuring marketing engagement across digital and offline channels.
REPORT HIGHLIGHTS
Capillary’s Loyalty+ has been named a Leader in The Forrester Wave™: Loyalty Technology Solutions, Q1 2023 Report authored by Mary Pilecki and Cole Walsh. Capillary has received 5/5 in 13 criteria of the total 28 evaluated in this report, including:
SCORECARD
| Forrester Categories | Capillary Technologies | |
|---|---|---|
 |
Program Optimization | 5 |
 |
Global and local support | 5 |
 |
Partner Ecosystem | 5 |
 |
Commercial Model | 5 |
PLATFORM PROFILE
Capillary Technologies excels with robust tech capabilities and AI-powered nudges. Capillary Technologies offers a commerce solution, a customer data platform (CDP), and a loyalty platform, and expanded its loyalty reach by acquiring Persuade — a customer experience (CX) technology company — in 2021. Since then, Capillary has enhanced capabilities in its Loyalty+ offering for global clients in APAC, EMEA, and NA. It has a robust partner ecosystem that includes tech providers, reward partners, and service providers as well as a commercial model designed so that clients can buy only the functionality they need.
Evaluation Criteria
Member profilesMember preference managementProgram definition and structureRewards and benefits managementReferral program managementPromotions and offer managementContent managementActionable InsightsMember experience optimizationMember engagement measurementGlobal and local supportPartner ecosystemCommercial model