Monthly Archives: May 2023

CRMC 2023 Preview – Retail Titans Headline Chicago Conference

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The Customer Relationship Management Conference (CRMC) 2023 is upon us again and kicks off the first week of June in Chicago.

 

This yearly conference features the ‘who’s who’ of customer loyalty and CX in the retail industry and their partners.  

 

CRMC’s agenda is always full of industry-leading and globally recognized brands, and this year tops them all. Brands like Nike, Adidas, Walgreens, and our favorite, NASCAR (no, you can’t have them as a client, so just walk away) – are taking the stage. These sessions will share valuable and real-world takeaways from their customer experience and loyalty initiatives – the good, the bad, and everything in between. We’re sharing the stage with our client NASCAR on Thursday, June 8th at 4:00 to discuss a first in the sporting industry – a pure loyalty engagement program, NASCAR Fan Rewards. Attendees will get an inside look into the strategy behind this engagement program and even have a chance to receive some cool NASCAR swag. 

 

NASCAR Fan Rewards

 

Other brands and keynote speakers will share their insights at CRMC on the ever-changing retail landscape and what trends flourished in 2023 and what hasn’t. With challenges & bankruptcy scares coming from every angle, retailers (Bed, Bath, & Be-Gone anyone?) must remain innovative and forward-thinking while keeping the customer and their experience at the center of all loyalty strategies and initiatives. Customers want to engage with their favorite brands, and they want that engagement to be relevant, personalized, and timely. Experiential retail experiences, automation, Artificial Intelligence, and social and mobile commerce are potential strategies to incorporate into your initiatives to keep your customers engaged and, more importantly, loyal. 

 

These customer loyalty and engagement strategies will all be shared and discussed amongst the industry’s top brands and vendors at CRMC this year. If you’re attending this year, be sure to stop by our booth in the Normandie Lounge to meet the Capillary team, including some of the newly-joined folks from our recent acquisition of Brierley. Our team is serving our infamous Rainbow Cone ice cream on Thursday the 8th, so grab a cone before heading to our session with NASCAR. 

 

If you can’t make CRMC this year and still want to chat, reach out to me at joe.doran@capillarytech.com.

 

Capillary launches AskAira, an AI-powered research assistant for loyalty marketers

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Bengaluru, Texas, Dubai & Singapore- May 9, 2023

 

Capillary Technologies, a provider of customer engagement and loyalty SaaS platforms, has announced the launch of AskAira, an AI-powered content assistant that leverages OpenAI technology to help brands build emotional connections with their customers. AskAira (Aira stands for Artificially Intelligent Research Assistant) is part of Capillary’s enterprise product and provides brand marketers with the ability to engage with customers more personally and build emotional connections, while also improving productivity by providing relevant prompts regarding messaging tone and generating communication ideas.

AskAira AI Assistant Launch

According to a survey conducted among brand marketers at over 250 enterprise customers at Capillary, more than 50% of marketers stated that writing, editing, and optimizing content for different channels takes up the majority of their time. AskAira aims to alleviate this problem by using AI to suggest appropriate messaging and personalized content for each customer.

 

AskAira is designed to understand the nuances of human language and emotions, which helps marketers build stronger relationships with their customers. When building a loyalty program, marketers will be provided with options based on AI for an apt response according to the context. Through the tool, marketers can create content that is tailored for the right industry and audience, has the right tone and messaging to touch the emotional chord, and is multilingual for customers across the globe.

 

AskAira gives marketers complete control, as it provides several options for a particular message to choose from and approve. Rohan Mahadar, VP of Product Management at Capillary, stated, “We are thrilled to announce the launch of AskAira, a productivity-enhancing tool that will help brands hyper-personalize messaging and create an emotional connect with the customer with more ease. By leveraging the power of OpenAI, we are making the Capillary platform more intelligent and user-friendly as we march forth on the vision of becoming the best loyalty company in the world.”

 

Capillary Technologies was recently named a Leader in the Forrester Wave Report for Loyalty Technology Solutions, Q1, 2023. The platform earned the top score for 13 criteria. Capillary also made its fifth global acquisition and second in the US with the acquisition of Texas-based Brierley+Partners. The company’s vision is to become the best loyalty technology company, and the launch of AskAira is another step toward achieving that goal.

 

About Capillary: Founded in 2012, Capillary Technologies has a presence across the United States, India, the Middle East, and Asia, in particular, South East Asia. Capillary is an end-to-end customer loyalty platform that offers a comprehensive view of consumers, and unified, cross-channel strategies that deliver a real-time omnichannel, personalized, and consistent experience for customers. Powering 100+ loyalty programs, across 30+ countries, Capillary works with 250+ brands including the likes of Tata, PUMA, Shell, Al-Futtaim, Petron, Domino’s, Kanmo Group, and Marks & Spencer. With a massive reach of 1Bn+ consumers and processing 5Bn+ annual transactions, the company has the backing of Warburg Pincus, Sequoia Capital, Avataar Ventures, and Filter Capital. For more information, visit www.capillarytech.com.