LOYALTY
Goodbye to 80s Loyalty eBook
Big hair and shoulder pads may be out, but loyalty programs seem stuck in the past. Today’s customers want seamless, personalized rewards and genuine, emotionally engaging experiences.
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LOYALTY
Loyalty Analytics: Introduction to KPIs & Metrics
Mastering customer loyalty is the key to building a thriving brand. This guide contains a comprehensive introduction to essential KPIs and metrics for loyalty marketing.
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LOYALTY
Brierley Loyalty Quotient (BLQ): Proprietary Methodology to Measure Loyalty
In a market saturated with loyalty programs, CMOs grapple with questions like, ‘How do we measure true customer loyalty? 123
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ECOMMERCE
Post Pandemic Indian Retail Trends & Insights
Stronger deviation to online shopping, faster adoption of digital payment methods, resurgence of homegrown.
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LOYALTY
Customer Loyalty 2020 & Beyond
With 1.6 Billion program memberships in the retail industry in North America, loyalty program memberships are at an all-time high.
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