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19 March, 2025

The World's LARGEST Loyalty Programs?

Today’s topic is super fun and something we’ve never done before on the show.

We discovered some research that one of our loyal listeners compiled which listed the membership figures of some of the world’s largest loyalty programs.

That listener and our guest today is Laurent Guinand PhD, who created the list we’re discussing today entitled “The Largest Global Loyalty Programs”.

Laurent is the Founder & CEO Founder & CEO of Aramis Advisors LLC based in the United States and today he shares which loyalty programmes came out on top in his research.

Loyalty Insights from Global Industry Leaders

The Three ‘F’s of Loyalty at Air New Zealand ...

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Customer Advocacy and Emotional Loyalty Driven by Value-Based Alignment ...

Mothercare, Adidas & Liverpool FC - Capturing Brand Loyalty in Indonesia ...

Managing 5 Loyalty Programmes into a New Era of Hyper Personalisation ...

NASCAR Nurtures Auto-Racing Excitement with Fans at Home or at the Track ...

Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution ...

A Future Look at Loyalty Technologies with Tim Murphy ...
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A disruptive mindset creates 60% market share and 92% ...
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Dell's Global Strategy Lead Shares Insights on the Evolution of Loyalty
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Loyalty TV is Your Premier
Source for Loyalty Insights,
Strategies, and Trends from
the World’s Leading Brands.

Learn more about Capillary's
Managed SaaS Loyalty Platform

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