Your Premier Source for
Loyalty Insights, Strategies,
and Trends from the
World’s Leading Brands.
Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution. Watch Podcast >
Capillary Announces 2nd Annual Captivate 2025 Summit: Transforming Loyalty Management with New AI Tech Read more >
Your Premier Source for
Loyalty Insights, Strategies,
and Trends from the
World’s Leading Brands.
Today we’re bringing you an incredibly exciting episode with NASCAR which is otherwise known as The National Association for Stock Car Auto Racing.
NASCAR is the sanctioning body for the number one form of motor sports in the United States.
Based in Daytona Beach, Florida, NASCAR sanctions more than 1,200 races annually in eleven countries and more than thirty U.S. states.
Our guest for today’s episode is Donald Baal, Senior Director of Fan Loyalty for NASCAR Rewards who explains more about the sport, the multi-generational loyalty that already exists with fans and some of the fantastic reasons why the business made the decision to invest in a formal loyalty programme to build that emotional connection even further.
Managing 5 Loyalty Programmes into a New Era of Hyper Personalisation ...
NASCAR Nurtures Auto-Racing Excitement with Fans at Home or at the Track ...
Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution ...
A Future Look at Loyalty Technologies with Tim Murphy ...
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A disruptive mindset creates 60% market share and 92% ...
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Dell's Global Strategy Lead Shares Insights on the Evolution of Loyalty
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Loyalty as an Inspiring and Energising Lever for Digital Transformation in MOL Group
MyAutogrill - A Leading Loyalty Programme for Travellers in Italy
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Adore Society Shares Personalisation, AI and AB Testing Strategies for Loyalty Success
Loyalty TV is Your Premier
Source for Loyalty Insights,
Strategies, and Trends from
the World’s Leading Brands.
Learn more about Capillary's
Managed SaaS Loyalty Platform