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20 Feb, 2025

Mothercare, Adidas & Liverpool FC - Capturing Brand Loyalty in Indonesia

Today's episode features a truly global loyalty perspective coming from Indonesia, which is in fact the 4th most populous country in the world!

Our featured brand is one of the largest retail conglomerates in Indonesia with nearly 200 stores and a market leadership position particularly in the kids and baby segment.

Kanmo Group is the official distributor for Indonesia of multiple world class brands and their portfolio includes global icons such as Mothercare, COACH, Adidas, Havaianas, Liverpool Football Club & Nespresso.

Our guest is Rajesh Grover, Kanmo’s Group Vice President of AI, Digital and Omnichannel, which includes responsibility for the Kanmo Circle loyalty programme.

Separately, Rajesh has also recently written and published a book called “Start Unselling Now” which introduces his customer-first approach that prioritizes the buying journey over sales targets.

Loyalty Insights from Global Industry Leaders

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A Future Look at Loyalty Technologies with Tim Murphy ...
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A disruptive mindset creates 60% market share and 92% ...
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Dell's Global Strategy Lead Shares Insights on the Evolution of Loyalty
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Loyalty as an Inspiring and Energising Lever for Digital Transformation in MOL Group

MyAutogrill - A Leading Loyalty Programme for Travellers in Italy
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Adore Society Shares Personalisation, AI and AB Testing Strategies for Loyalty Success

Loyalty TV is Your Premier
Source for Loyalty Insights,
Strategies, and Trends from
the World’s Leading Brands.

Learn more about Capillary's
Managed SaaS Loyalty Platform

Contact Us Today!
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