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Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution.    Watch Podcast >

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12 Sep, 2024

Lego Nurtures Lifelong Loyalty through Membership & Community

The LEGO Group is the company behind the world’s beloved LEGO® bricks, the world famous toy brand that has been sparking imaginations and inspiring the builders of tomorrow since 1932. The company remains proudly family-owned and is headquartered in Denmark with regional hubs as well as multiple manufacturing facilities around the world, creating play-based experiences that are sold in over 130 countries. Joining Loyalty TV today to share the story of Lego’s loyalty strategy is Aaron Mitchell, Lego’s Global Vice President of Membership & Personalisation, who explains how Lego is increasing its focus on membership and community in order to connect with customers (new and old) and inspire them.

Loyalty Insights from Global Industry Leaders

A Future Look at Loyalty Technologies with Tim Murphy ...
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A disruptive mindset creates 60% market share and 92% ...
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Dell's Global Strategy Lead Shares Insights on the Evolution of Loyalty
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Loyalty as an Inspiring and Energising Lever for Digital Transformation in MOL Group

MyAutogrill - A Leading Loyalty Programme for Travellers in Italy
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Adore Society Shares Personalisation, AI and AB Testing Strategies for Loyalty Success

Accor Plus - The Subscription Loyalty Proposition Leading the Global Hotel Industry

Ahold USA Shares Loyalty Insights (Largest Grocery Retail Group on the East Coast)

India's Largest Footwear Retailer Metro Brands Shares Loyalty Approach and Insights

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Source for Loyalty Insights,
Strategies, and Trends from
the World’s Leading Brands.

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