Your Premier Source for
Loyalty Insights, Strategies,
and Trends from the
World’s Leading Brands.
Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution. Watch Podcast >
Capillary Announces 2nd Annual Captivate 2025 Summit: Transforming Loyalty Management with New AI Tech Read more >
Your Premier Source for
Loyalty Insights, Strategies,
and Trends from the
World’s Leading Brands.
Today’s episode comes from India, the world’s most populous country with 1.4 BILLION people and home to some of the most innovative loyalty programs globally!
We’re excited to feature Metro Brands, one of the largest footwear specialty retailers in India, with over 850 stores across 195 cities. For more than 10 years, Metro has partnered with Capillary Technologies to power their loyalty journey, creating seamless customer experiences and fostering deep engagement.
Offering a mix of local and international footwear brands like Crocs and Footlocker, Metro continues to set benchmarks in the retail space.
In this episode, Biswajit Dutta, Head of CRM, Loyalty, and Analytics at Metro Brands, shares their loyalty strategy along with exciting ideas shaping their future growth and innovation.
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Strategies, and Trends from
the World’s Leading Brands.
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