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10 April, 2025

Earning Loyalty at New Heights: WestJet’s Upgraded Rewards Program

In this episode Bill Hanifin speaks with CLMP™ and recognized industry figure, Steve McClelland, VicePresident of Loyalty, WestJet. Steve is guiding the operation of WestJet Rewards, which recently announced significant upgrades to its frequency flyer program.

His insights in this conversation will shed light on strategies and tactics to fuel growth in the travel sector, and to optimize frequent flyer program operations.

Loyalty Insights from Global Industry Leaders

IndiGo: Launching a loyalty programme at scale in the world’s 5th largest economy...cap

The World's LARGEST Loyalty Programs?...

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The Three ‘F’s of Loyalty at Air New Zealand...

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Customer Advocacy and Emotional Loyalty Driven by Value-Based Alignment ...

Mothercare, Adidas & Liverpool FC - Capturing Brand Loyalty in Indonesia ...

Managing 5 Loyalty Programmes into a New Era of Hyper Personalisation ...

NASCAR Nurtures Auto-Racing Excitement with Fans at Home or at the Track ...

Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution ...

A Future Look at Loyalty Technologies with Tim Murphy ...
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Loyalty TV is Your Premier
Source for Loyalty Insights,
Strategies, and Trends from
the World’s Leading Brands.

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Managed SaaS Loyalty Platform

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