Your Premier Source for
Loyalty Insights, Strategies,
and Trends from the
World’s Leading Brands.
Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution. Watch Podcast >
Capillary Announces 2nd Annual Captivate 2025 Summit: Transforming Loyalty Management with New AI Tech Read more >
Your Premier Source for
Loyalty Insights, Strategies,
and Trends from the
World’s Leading Brands.
Customer advocacy and emotional loyalty is driven by value based alignment rather than product, service and price points. Explore a new take on customer loyalty from the latest whitepaper from Yuping Liu-Thompkins, Professor of Marketing at Old Dominion University and Director of Loyalty Science Lab.
Her latest whitepaper: The Politics of Brand Loyalty unpacks US consumer views on values alignment and how ideological views impact brand decisions.
IndiGo: Launching a loyalty programme at scale in the world’s 5th largest economy...cap
The World's LARGEST Loyalty Programs?...
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The Three ‘F’s of Loyalty at Air New Zealand...
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Customer Advocacy and Emotional Loyalty Driven by Value-Based Alignment ...
Mothercare, Adidas & Liverpool FC - Capturing Brand Loyalty in Indonesia ...
Managing 5 Loyalty Programmes into a New Era of Hyper Personalisation ...
NASCAR Nurtures Auto-Racing Excitement with Fans at Home or at the Track ...
Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution ...
A Future Look at Loyalty Technologies with Tim Murphy ...
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Strategies, and Trends from
the World’s Leading Brands.
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Managed SaaS Loyalty Platform