Bakers Delight - Winner of Best Loyalty Program Launch (Asia Pacific Loyalty Awards)

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Bakers Delight won the Asia Pacific award for Best Loyalty Program Launch at the 2023/2024 APAC Loyalty Awards, so Loyalty TV is delighted to share this story today. Their guest is Lucila Braga, the Head of Digital Customer Experience for Baker’s Delight, with overall responsibility for their “Dough Getters” program. As a brand, quite simply, Baker’s Delight sells freshly baked bread and they’ve been doing so around the country since 1980. Their loyalty programme is also super simple as you’ll hear in today’s conversation. Listen to hear the power of simplicity as a winning formula for both customers and program operators. Currently, we are just going through some final edits for the episode and I will provide the embed code by Thursday morning. Let me know incase of any concerns.

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