A Future Look at Loyalty Technologies with Tim Murphy

The Wiser Loyalty podcast series for Let’s Talk Loyalty shifts its focus in 2025 to interview a series of C-Level executives who are influential in leading change in customer loyalty and loyalty marketing. Loyalty Academy™ Executive faculty members Bill Hanifin, CEO Wise Marketer Group, and Aaron Dauphinee CMO Wise Marketer Group will be hosting conversations with executives from a wide range of disciplines that impact the development of customer strategy and contribute to overall corporate profitability.

In this week’s episode Bill and Aaron talk with a special guest and known loyalty SME, Tim Murphy, to share his thoughts on what the future of loyalty technology may look like in the nearer-term but also with an eye to the horizon. Tim has been a C-suite executive at 5 fortune 500 companies that include time as CIO and CTO to lead technology shared services and divisional to enterprise transformations. The conversation touches on the impact of artificial intelligence on loyalty technology, explores new concepts implied by the term "composable commerce" and looks into the future of how the tech stack required to support digital customer strategy will evolve in the coming year.