Loyalty Program Highlights

Creating Delight.
Creating Growth.

Amplify Engagements.
Go Beyond Regular
Loyalty Strategies.

Using hyper-personalization at its best.

Engaged-Based
Loyalty Program

BEST
SUITED
FOR Airline Retail Hospitality

Capillary Intelligent Loyalty platform, using the Engagement model, leverages hyper-personalization, Big Data and deep customer insights to foster positive customer engagement, higher repeat sales and enhanced customer satisfaction throughout the purchase journey.

These programs take a holistic view of customer loyalty and go beyond transactional interactions.

Read Case Study

Continuous Engagement. Continuous Gains.

Capillary’s Engagement-based loyalty program

Higher Repeat Sales

Enhanced Customer Satisfaction

A surefire way to create more than what a basic customer loyalty program can deliver.

Capillary’s engagement-based loyalty program increases brand recall and repeat sales through leaderboards, gamification, exclusivity, feedback, reviews, interactions and deep social integration. Compared to a traditional loyalty program, engagement-based programs help you unearth deeper customer insights around digital behavior, product preferences and lifestyle, thereby helping you craft delightful micro-moments.

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• Benefits
  

  Increase Average Order Values

  Increase Average Order Values

  Start increasing order values through limited-time promotions and exclusive rewards.

  

  Boost Engagement Levels

  Boost Engagement Levels

  Increase point redemption and engagement rates with leaderboards and tier-based rewards.

  

  Amplify Brand Reach

  Amplify Brand Reach

  Reach out to a wider audience with referral bonuses and Friends/Family loyalty programs.

• Advantages
  

  Event Management Framework

  Event Management Framework

  A fully customizable event management framework to help you interact or incentivize your customers at every touchpoint of their loyalty journey

  

  Integrated coupon management engine

  Integrated coupon management engine

  Segment and target your loyal base with relevant and contextual offers at the right time in their purchasing cycle

  

  Integrated rewards catalog

  Integrated rewards catalog

  Go beyond points and vouchers to provide experiential rewards to your esteemed customers

  

  Behavioral Events Engine

  Behavioral Events Engine

  Create interaction or incentivization strategies on the fly for targeted customer behavior such as scanning QR / Barcodes, completing surveys, providing feedback, participating in events.

• Focus on
  

  Engagement through the consumer’s social media

  Engagement through the consumer’s social media

  Boost your digital reach by rewarding your customers for social actions like, 'likes' and 'shares'.

  

  Creating Loyalty to Nurture Brand Evangelists

  Creating Loyalty to Nurture Brand Evangelists

  Encourage customers to leave positive reviews about your brand by offering them exclusive rewards.

  

  For your VIP customers

  For your VIP customers

  Our loyalty program makes it easy for you to identify your top customers, their interests, and preferences. Leverage these insights to power exclusive experiences and offer experiential rewards for targeted VIP segments.

Create Experiences.
Go Beyond Transactional
Loyalty.

Create Experiences.
Go Beyond Transactional
Loyalty.

Personalized customer loyalty to build stronger customer relations.

Capillary Experiential
Loyalty Program

BEST
SUITED
FOR Luxury & jewellery Health & Beauty

Capillary’s experiential program is a loyalty strategy in conjunction with the client teams to create exclusive experience-based loyalty programs. Designed primarily for exclusive audiences and VVIP customers to deliver special experiences or treatments to delight the customer.

Read Case Study

Elevated Experiences. Superior Reach.

Capillary's Experiential loyalty program

Enhancing Brand Awareness

Reducing Customer Churn

Increasing Market Share

Experiential loyalty is an exciting alternative to transactional rewards and helps differentiate your program from the competition and create strong bonds with your customer. It’s a great way to offer privileged customers an exclusive experience that money can’t buy. The aspect that determines the success of experiential programs is their alignment with the customer’s lifestyle and purchase preferences.

Our experiential loyalty programs are created based on certain key themes:

• Exclusivity
• Interactive and immersive experiences
• Early access
• Priority customer service
• Entertainment value
• Personalized preferences

Book A Demo

• Benefits
  

  Increase Customer Satisfaction

  Increase Customer Satisfaction

  Every program's measure is determined by its outcome of fulfilling the emotional needs of a customer.

  

  Superior brand value and reach

  Superior brand value and reach

  Ultimately a brand's purpose is to maximize reach and create emotional bonding with the customer.

  

  Increases brand advocacy and brand word of mouth

  Increases brand advocacy and brand word of mouth

  Consumers take to social media to spread the word and appreciation for the brand automatically creating a viral experience.

• Advantages
  

  Premium reward partners

  Premium reward partners

  Partnerships with premium rewards partners such as Nexus Rewards, XOXO Day and << global rewards partner >> to drive procurement to fulfillment journeys.

  

  Curated experiential rewards

  Curated experiential rewards

  Curating experiences based on personalized customer / group preferences.

  

  Seamless API-based integration with redemption partners

  Seamless API-based integration with redemption partners

  Easy, one-click redemption of earned loyalty points of experiences.

• Focus On
  

  Increasing the loyalty of high-value customers

  Increasing the loyalty of high-value customers

  

  Enhanced retention through satisfaction and contentment

  Enhanced retention through satisfaction and contentment

  

  Building customer lifetime value

  Building customer lifetime value

Bring Collective Efficiency Under One Umbrella

Let consumers earn from a particular brand but burn across the group

Capillary Enterprise / Multi-Brand Loyalty Programs

BEST
SUITED
FOR Conglomerate Retail Airline Hospitality

The Capillary Enterprise / Multi-brand Loyalty program works to bring efficiency in operations across large conglomerates with multiple brands and labels as part of its portfolio. It is a profitable, unified, conglomerate-wide loyalty program that allows customers to seamlessly earn points and redeem them across different entities within the enterprise. A unique program designed specifically for large enterprises, enabling cross-migration of audiences and significantly reducing marketing and acquisition costs besides saving you the hassle of running multiple disparate programs.

• Benefits
  • Helps manage expectations and experiences designed to nurture the consumer’s brand journey.
  • Powered with real time micro-level analytics that tracks all touchpoints — including purchase, page views, content downloads, emails, social interactions, and more. This allows you to understand and nudge the consumer influencing the brand choices and preferences.
  • Efficient, saves cost, time and effort in garnering data, analytics and insights.
• Advantages
  • A platform that supports scale of nested loyalty programs, umbrella and brand loyalty programs
  • Advanced reporting detailing at both BU/OU levels
  • Advanced integrating capabilities with external CDP or communication platforms
  • The ability to exchange customer data and event notification triggers
• Focus on
  • Increasing loyalty across the group brands 
  • Providing new and engaging cross brand promotions and rewards
  • Creates a satisfying experience for the customer in the multi-brand ecosystem

Book A Demo Read Case Study

Collaborate And Co-Create To Build Sustained Efficiency

Collaborate And Co-Create To Build Sustained Efficiency

Seamless integration with partners and brands for greater flexibility and reach.

Capillary Partner & Coalition Loyalty Program

BEST
SUITED
FOR Retail Fuel retail Airline Hospitality

A coalition program involves multiple disparate brands to offer a joint loyalty program. The idea is to provide customers with a unified program to earn and redeem points seamlessly across a closed partner network. A coalition loyalty program offers a broader assortment of incentives built around low, medium, and high-frequency shopping partners. Furthermore, the lower cost structure of the coalition programs, compared to individual programs, allows businesses to pass those savings on to the customer as more attractive rewards. 

• Advantages
  • Seamlessly integrate existing partner programs with your brand programs
  • Gather a complete view of the customer through seamless data exchange across participating partner programs
  • Synchronize loyalty tier benefits, perks and rewards across participating partner programs
  • Define the value & conversion ratios of loyalty points earned across the partner ecosystem
• Benefit
  • Increase efficiency in program Costs (and risks) distributed between multiple invested brands.
  • Enables access to customer data and insights around preferences, lifestyle and demographics from participating partner brands
  • Enhanced customer satisfaction & stickiness within the partner ecosystem due to a broader assortment (and increased value) of incentives
  • Benefit from cross-promotion and combined deals across partner brands
• Focus on
  • Delivering enhanced customer experiences that they would otherwise be unable to provide as a single brand
  • Addressing the aspirational needs of customers within a reasonable amount of time

Book A Demo Read Case Study

Get Loyalty Across Tailored Audiences

Create Loyal Channel Partners to unlock untapped potential & drive incremental sales.

Capillary Channel
Loyalty Program

BEST
SUITED
FOR CPG

The Capillary Channel Loyalty program anchors on unlocking the potential of sales channel partners to drive incremental growth for your brand. Create customized loyalty strategies to incentivize your dealers, distributors, agents, and channel partners. Together, you help your channel partners achieve their business objectives while driving top-line growth for your brand & delivering a meaningful ROI for all.

• Benefits
  • Customized Loyalty programs to maximize channel-specific goals
  • It Gives you a holistic view of secondary and tertiary sales channels
  • Build recognition, increase visibility and aid in better management of rewards and incentives for sales channels
  • Improves overall efficiency among sales channels using loyalty strategies
• Advantages
  • The platform allows creating an Inbuilt Code generator for unique/secret codes associated with products helps you identify consumption choices and preferences. 
  • Enables capture of data through non-conventional forms of data capture like QR/ barcode, bill uploads and OCR bill scan 
  • Ability to tackle unique target-based rewarding structure to incentivize channels upon achieving set sales targets
  • Seamless API-based integration with redemption partners and easy one-click redemption of earned loyalty points of experiences
• Focus on
  • Elevating experience and personalized engagement with sales channels/associates to build and foster long term relationships

Book A Demo Read Case Study

Optimize Your
Influencer Community Wisely

Optimize Your
Influencer Community Wisely

Customize your loyalty program to match your brand needs.

Capillary Influencer
Loyalty Program

BEST
SUITED
FOR CPG Luxury & jewellery

Unlocking the power of social, Capillary's Influencer Loyalty program helps you engage, excite, and keep track of influencers who play a vital role in promoting your brand. Traditional rewards systems may not suit influencers who may like to get compensated in other ways. Draw more influencers into your fold with attractive schemes. Gain more traction across various channels with influencer rewards solutions.

• Benefits
  • The program helps in assessing and monitoring influencer sentiment, preferences
  • Aids in elevating the brand's content strategy to new avenues of meaningful engagement.
  • Focuses on connecting with new audiences brought through the influencer.
  • Well-thought through compensation program that is available to increase influencer loyalty traction
• Advantages
  • Initiate influencer strategy into your customer engagement with the advantage of social media
  • Easily enable USSD, Shortcode, Missed call based registration options for Influencers.
  • Create social channel based registration and incentivization to power through ongoing influencer engagement
  • Use Geofencing and associated strategies to create and manage a thriving ecosystem where all dealers and distributors are tagged.
• Focus On
  • Enhancing the brand perception for a customer with a core focus on the influencer community
  • Growing and adding value by creating new content on the go and a fresh perspective through advocacy 

Book A Demo Read Case Study

Increase Engagement & Customer Retention

True and instant engagement, step up your consumer engagement through gamification.  

Capillary Gamified
Loyalty Program

BEST
SUITED
FOR Conglomerate F&b Retail Hospitality

Gamification is the latest marketing tool that aims to drive engagement and increase customer retention. Simply put, you increase the competitive spirit of your audience by keeping them invested and influenced in the loyalty journey. Gamified Loyalty is all about inducing short-term engagement or creating long-term habits using rewards, tokens, tickets, stamps or any exciting deals;
It creates a sense of urgency, increases competitive spirit and increases participation among the audience focuses on the consumers' sense of achievement and competition.

• Benefits
  • Builds strategies that engage accurately, based on the audience's interests, leading to better retention, brand recall, and associated benefits.
  • Gamified Loyalty program strategies help influence consumer behavior according to your company's goals.
• Advantages
  • Create the easiest way to keep your consumers hooked to your loyalty program by developing and deploying games
  • Increase competitiveness with leaderboards and tier-based rewards 
  • Enhancing experiences by unlocking social status, badges and rewards and integrating with third-party gaming platforms.
• Focus On
  • Increasing interaction with brand loyalists, at-risk and one-time purchase community through differentiated strategies.
  • Addressing the aspirational needs of brand loyalists to create brand salience
  • Attract and retain new customers looking for unique forms of engagement, rewards and offers

Book A Demo Read Case Study

Make Your Loyalty
Targeting Accurate,
Relevant & Continuous 

Make Your Loyalty
Targeting Accurate,
Relevant & Continuous 

A program that works harder to retain, reward and interact with your customer across engagement channels.

Capillary Omnichannel
Loyalty Program

BEST
SUITED
FOR Retail Fuel Retail

The Capillary Omnichannel Loyalty program focuses on increased Customer Lifetime Value & Business Growth.

This program helps you retain and reward your best customers at the perfect time in their purchase cycle. Build addictive consumer experiences by going beyond simplistic earn & redeem structures - reward customers for non-transactional actions like store-check ins, referrals, social shares and product reviews. Omnichannel Loyalty strategies help you start boosting repeat sales, brand mindshare and conversions.

• Benefits
  • Creating, monitoring, and managing customized content, campaigns, and engaging accurately with customers help create the right interactions for the brand.
  • Faster and better decision-making thereby resulting in improved loyalty conversions.
• Advantages
  • Improved RoI on loyalty marketing programs by Increasing customer lifetime value.
  • Be relevant on all channels because of the platform's inherent AI & ML capabilities.
  • A significant improvement in end customer experience owing to hyper-personalization.
• Focus On
  • Creating personalized customer journeys in every interaction.
  • Building seamless loyalty experiences across various channels.

Book A Demo Read Case Study

Numerous Types of Rewards.
Get the Strategy That Work.

Fee/Membership Based Loyalty Program

These are loyalty programs that are based on an upfront fee or members meeting certain criteria. The platform enrolls consumers into categories according to their membership and loyalty communication is built accordingly.

Points Based Loyalty Program

These programs incentivize consumers by awarding points on shopping. This is one of the most common forms of loyalty programs but there are a lot more possibilities on the Capillary platform through gamification and hyper-personalization.

Tier Based Loyalty Program

These programs help customers earn additional benefits as they move up over other less engaged/loyal customers. Since getting into a higher tier is based on purchases/visits, the more loyal the customer is, the higher their tier is and the better their benefits are.

Cashback Based Loyalty Program

An increasingly used type of loyalty program, cash-back programs are generally based on the simple reward action of ‘buying’. Cash-backs incentivize consumers to shop again and make them stick to a brand or a store.

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