Generative Loyalty Ai Meets Customer Loyalty

Generative Loyalty continually self-generates campaigns and incentives, allowing loyalty insights to drive contextualized messaging to be constantly reinvented. Powered by the latest innovations in AI, Generative Loyalty can make loyalty programs hyper-personalized, more dynamic, and more engaging than ever.

Generative loyalty continually self-generates campaigns and incentives, allowing loyalty insights to drive contextualized messaging to be constantly reinvented.

Generative Loyalty
New AI-Driven Loyalty Paradigm

Imagine a world where AI powers your loyalty management!

Capillary’s Generative Loyalty LLM leverages historical data with the rich context of the loyalty programs, offers, products, and customers to predict individual customer behaviors and personalize their experiences.

aiRA Chatbot & Nudge Framework

Generative Loyalty is a paradigm shift in the user experience (UX), making loyalty management as easy as talking to Capillary’s trusted loyalty chatbot AI: aiRA.

Loyalty management can be overwhelming for marketing teams, but that’s where Generative Loyalty’s Nudge Framework can help! Nudge is an advanced framework that helps manage loyalty programs and empowers marketers with valuable recommendations to guide their choices.

aiRA’s Capabilities

aiRA leverages the Nudge Framework to help enhance loyalty solutions! The Nudge Framework revolves around the nudge theory, which seeks to understand how people think and make decisions. The framework attempts to improve decisions while modifying unproductive influences, such as setting up a promotion but not activating it.

Designing nudges is very complex — but that’s where Generative Loyalty and aiRA’s AI capabilities come in! As an example, the following are some common digital nudges used in loyalty solutions:

Well-timed prompt (micro-nudge) that reminds users if we have missed something and urges action.

Optimal heads-up in the form of user notifications based on their usage pattern.

An incentive that fosters users to use a service.

Types of Nudges

50+ nudges in Capillary's system
are categorized into three:

Working with 250+ brands and touching 800 million+ end customers globally, Generative Loyalty from Capillary is a product-led way to help loyalty marketers and brands improve the performance of their marketing programs by leveraging artificial intelligence (AI). One of the layers across the Capillary suite of products, the nudges can be broadly categorized into three kinds:

Generative Loyalty Ecosystems

Generative Loyalty consists of dynamic, evolving ecosystems with seamlessly integrated tools, LLMs, etc., and massive memory that grows with each customer interaction. Brands can use this framework — with the help of aiRA, of course — to create dynamic, predictive, and adaptable loyalty solutions.

Generative Loyalty allows brands to create ‘smart’ loyalty programs that create hyper-personalized customer experiences (CXs). As the most cutting-edge loyalty solution, Generative Loyalty maximizes customer engagement and optimizes return on investment (ROI).

How AI & Generative Loyalty Impact
the Industry

Generative Loyalty is changing how businesses interact with customers. Brands are leaving traditional, task-driven loyalty strategies for the current focus on more interactive and engaging approaches to customer loyalty.

Marketers can use AI-powered tools to create loyalty programs that analyze customer interactions and gather insights to create dynamic, hyper-personalized user experiences (UXs). They can also use these insights to personally provide users with the most engaging and relevant content, which can build long-term emotional loyalty.

Generative Loyalty’s powerful predictive forecasting capabilities are a game-changing moment for customer loyalty. Using artificial intelligence (AI) and large language models (LLMs), programs can create dynamic, personalized customer experiences (CXs) by analyzing customer data to understand customer behavior, preferences, and interactions and acting on real-time insights from this data.