Capillary acquires US-based Brierley+Partners    Read more >

Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution.    Watch Podcast >

Capillary Announces 2nd Annual Captivate 2025 Summit: Transforming Loyalty Management with New AI Tech     Read more >

Invite for RFP/RFI

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Passion for Loyalty, Design and Customer Engagement

Through our proven loyalty design process and decades of consulting experience, we know how to motivate customers, both rationally and emotionally. Brierley, A Capillary Services Company, believes in a customer-centric approach, and we bring our strategic expertise to every program we design, creating award-winning customer loyalty programs.

What is BLQ?

The Brierley Loyalty Quotient (BLQ), which compares emotional and behavioral loyalty, includes identifying products that drive the highest loyalty levels and benchmarking against key competitors.


Successful loyalty programs require a balance of rational and emotional loyalty. By taking advantage of the Brierley Loyalty Quotient (BLQ), brands can discover that balance and how to win the hearts and minds of their target consumers or users.


Quickly Uncover what your Customers Love about your Brand
Make Direct Comparisons to your Competitors
Actionable, futuristic, BLQ Insights
Track your Progress through every step of the process

LEARN MORE ABOUT BLQ

FastTrack Consulting has 20+ Modules

Program Health
Assessment Program Cost-Benefit
Analysis Core Customer
Segmentation Customer
Demographic Profiling Brand &
Program Tracker Propensity Modeling Proactive Churn
Modeling Lifetime Value
Modeling Personalized Product
Recommendations KPI/Metric Audit &
Dashboard Design Analytic Vision &
Roadmap
Emotional Loyalty
Measurement Relationship Analyzer Loyalty Checkup Competitive Evaluation Communications Audit CX/MX Journey Mapping Loyalty Ideation
Workshop Loyalty Launch
& Planning Marketing Jumpstart Next Best Action
Marketing Plan Strategic Vision
& Roadmap
LEARN MORE ABOUT FASTRACK

World-Class Digital
Services Changing
the Loyalty Landscape

We don’t just offer digital services but life-changing experiences that will transform your company and the way it interacts with customers for years to come.

  • Strategy Architecture
  • Experience Design
  • Digital Development
  • Data Science

Contact Us

Get the best loyalty &
customer engagement platform out there!
  • Design industry shaping loyalty programs
  • Integrate easily and go live quicker
  • Deliver hyper-personalized consumer experiences
Request A Call
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