We asked ChatGPT and Loyalty Experts- What are the Top Mistakes that Brands Make

As a part of the Loyalty Masterclass with Capillary, we’ve been shedding light on various elements of Loyalty and consumer engagement. The first two parts talk about the ‘History of loyalty programs” and the “Evolution of loyalty programs”. In this 3rd part, Jim Sturm, Sumit Kumar, and Frank Hamlin, all veterans in the space of Loyalty talk about the “Biggest Mistakes that Brands Make” when it comes to loyalty programs.

But before we got there, we thought of asking ChatGPT3 two questions. First:

And secondly, what are the biggest mistakes that brands make with loyalty programs?

The answers are superb! These are actually the best deduction one can make after reading the top answers on a search engine like Google.

But does it match the answers given by loyalty experts? In this case, No! Watch the video below and you’ll notice the nuances that the experience of the experts brings in. Here are two examples of what the experts said and AI missed:

1. The largest mistake brands make is that loyalty isn’t a company-wide initiative. For a loyalty program to succeed, it is critical for it to be a collaborative effort.
2. It is critical to partner with the CFO because the economics of the program are very important. Not partnering with CFO can lead to a loyalty program stopping abruptly and not achieving the desired results. Dive into the video below for the finer details:

Conclusion:

OpenAI’s ChatGPT3 is incredible and is a huge step into the future! It surely is a radical improvement over present knowledge technologies but the fact remains that the nuances of the real world are still human-dependent. At least till now 🙂

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Jubin Mehta is the Associate Director of Marketing at Capillary Technologies. He is a full stack marketer with 10+ years of experience as a tech journalist and B2B SaaS marketer. Also a meditation instructor, he is a proponent of non-dual philosophy. He can be reached out on Twitter @jub_in.