Driving Success: Best Retail Loyalty Programs in Thailand

Thailand’s e-commerce market is thriving, driven by rapid tech and digital adoption by its consumer base. The rapid evolution in the loyalty landscape sets the stage for enterprises to drive robust and genuine engagement and retention strategies to capture this dynamic market.

 
With mobile commerce sales estimated at $24 billion in 2023 and projected to grow even further, the region has become a hotspot for digital growth. As the 20th largest e-commerce market globally, Thailand continues strong contributions to regional growth in the ASEAN and Asia-Pacific markets. With popular platforms like Shopee, Lazada, and JD Central leading the charge, customer loyalty is playing a pivotal role in their success.

 
The best loyalty programs in Thailand are becoming a cornerstone of retail strategy, helping brands nurture deeper connections with their customers. According to the Global Loyalty Programs Survey 2023, Thailand’s loyalty program market is expected to grow to $2.3 billion by 2026. This explosive growth can be attributed to the increasing demand for innovative rewards programs in Thailand that deliver genuine value and engagement.

 
Did you know that 44% of Thai shoppers purchase from businesses where they have a chance to earn rewards while shopping? 

 
As we move further, let’s talk about some of the successful loyalty programs in Thailand that worked for several brands.

Top Retail Loyalty Programs in Thailand

1. GrabRewards by Grab

Southeast Asia’s leading transportation & mobile payments platform, Grab, announced its reward program in 2017. With a network of more than 150 top-tier merchants, including AirAsiaGo, Deliveroo, and Lazada, they acquired access to a comprehensive ecosystem of SEA’s customers. Grab is partnered with premium brands in Thailand like Central Group, Mister Donut, AuntieAnne’s, etc to let customers go cashless with GrabPay & earn rewards faster with GrabRewards. GrabRewards made Grab one of the most popular apps in Southeast Asia, with 55 million mobile app downloads. This step proved remarkable for GrabPay wallet & even for the partners, it’s been a real revenue driver deal. Grab lets its users climb the ladder of premium membership options with its tiered membership, earning more reward points and making cashless transactions. 

2. The1 Card by Central Group

The1 claims to be Thailand’s largest loyalty platform that helps lifestyle brands and customers with its ecosystem of more than 1000 partners and 20000 service points. Several premium brands like Centara have leveraged and implemented successful Loyalty Programs with The1. One of the fantastic benefits The1 members get is the conversion of e-cash coupons & transfer of reward points to other members. See how the above-mentioned brands below implemented the The1 loyalty program.

Centara

Centara Hotel launched its The1 loyalty card on Valentine’s Day following the theme “Loyalty from the Heart.” The 4-tiered membership on this card lets the members strengthen their membership from Classic to Silver to Gold & Platinum Elite. As the membership progresses, customer members could progress towards better rewards like free room, upgrades, early check-in & checkout, pre-registration, and much more. The best deal introduced by Centara was a merger of existing Central- The 1 Card to Centara- The 1 Card that gave them first-hand reach to 4 million existing The1 Card users.

 

SPOT

SPOT- The1 counts in the list of other successful loyalty programs for Central Retail with 7.2 million members. The combination of 2 loyalty cards in one & Central Retail Corporation allowed its members to shop & claim points while shopping from their eight business units.  Its welcome pack comes for 1195 Baht, members can redeem points, and get cashback & cash vouchers. Additional advantages of The1 Card come in handy here to meet the demands of its members.

3. Esso Smiles by Esso Fuels

Esso Fuels Thailand runs numerous loyalty programs under the Esso Smiles. The major one is the Esso Smiles Driver Rewards program. The member can collect unlimited points on the card every time they opt to fuel up. The points are not only redeemable at fueling stations instead also in supermarkets, to shop for airline tickets, and while connecting with their alliance partners. They provide rewards for additional activities and exclusive promotions. Moreover, they offer free 24-hour roadside assistance to ensure no one gets stuck due to repairing issues. Esso’s services extend to the fleet businesses in Thailand, as they provide Esso fleet cards.

4. Coffee Club Thailand by Minor International PCL

The Coffee Club Thailand is the digital wallet & loyalty app by Minor International PCL- one of the largest hospitality, restaurant, and lifestyle companies in the Asia Pacific Region. They offer a point-based loyalty reward system with a digital wallet to let the users instantly pay at the outlets in digital cash or with earned loyalty points. Their exclusive custom offers, birthday privileges, and premium gifts are meant to personalize the user experience of every club Rewards loyalty member.

Evolution of Customer Loyalty in Thailand

Turning first-time shoppers into loyal, repeat customers is often more rewarding—and cost-effective—than continually chasing new ones. When you focus on retargeting and loyalty-building efforts, you’re not just creating satisfied shoppers but transforming them into brand advocates. This ripple effect can significantly amplify your brand’s reach and reputation.

 
Capillary is your perfect partner to navigate this journey. Leveraging our robust Loyalty Solutions, powered by AI, ML, and Gen Loyalty, we help enterprises deliver seamless and lasting customer experiences. From hyper-personalized rewards to data-driven insights, our solutions empower you to foster deeper connections, boost retention, and drive sustainable growth.

 
Let’s discuss how Capillary can help your brand thrive in this dynamic market. Schedule a free consultation with our Loyalty Experts!

FAQs

1. What are some of the top retail loyalty programs in Thailand?

   Notable programs include The 1 Card by Central Group, Tesco Clubcard, Boots Advantage Card, Big C Rewards, and Robinsons Rewards. These programs offer benefits like discounts, points accumulation, and exclusive member promotions.

2. How do loyalty programs benefit retailers in Thailand?

   Loyalty programs help retailers increase customer retention, boost sales, and gather valuable consumer data. They also provide personalized marketing opportunities and enhance customer satisfaction through tailored offers.

3. What makes The 1 Card popular among Thai consumers?

   The 1 Card is popular due to its wide acceptance across Central Group’s numerous retail outlets. Members earn points on purchases, receive exclusive discounts, and enjoy special promotions, making it a comprehensive loyalty program.

4. How does Tesco Clubcard enhance the shopping experience in Thailand?

   Tesco Clubcard members in Thailand earn points on every purchase, which can be redeemed for discounts or special rewards. The program also offers personalized vouchers and exclusive deals, enhancing the shopping experience.

5. How can Capillary Technologies improve retail loyalty programs in Thailand?

   Capillary Technologies offers innovative solutions to enhance retail loyalty programs, including personalized marketing, customer analytics, and seamless integration, helping retailers boost customer engagement and loyalty.

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