- Design industry shaping loyalty programs
- Integrate easily and go live quicker
- Deliver hyper-personalized consumer experiences
Accor Plus - The Subscription Loyalty Proposition Leading the Global Hotel Industry in Loyalty TV's latest episode Watch Podcast >
Like the rest of the world, brands in Malaysia were swift to accept the importance of customer data and leverage insights to drive their loyalty programs. The pandemic virtually upended conventional loyalty programs in Malaysia and brands had to resort to innovative ways to retain customer loyalty. During the pandemic, Malaysians were drawn to discount heavy shopping offered by internet-based companies, which almost sidelined loyalty campaigns. However, post the pandemic, as discount offers tapered, loyalty programs again went on a rise indicating the affinity Malaysians have for loyalty engagements.
As Malaysia exercised resilience amidst adversities, the post-pandemic scenario in the region was synergisized with brands creating unique and personalized loyalty programs. In this blog, we will talk about 5 trend-setting loyalty programs in Malaysia and how these programs have adopted well with changing times to remain relevant and competitive.
Grab proudly features itself as an ‘everyday everything app’ by Malaysians to provide value in varied verticals like food delivery and transport among others. Its loyalty program, GrabRewards’ prime feature is that they regard every Grab wallet payment as an opportunity to earn points. GrabRewards has adapted well with the changing times and customer behavior by making its program relevant to all user categories through a seamless tier system. By deploying personalized communication of tier benefits, users are driven to upgrade to higher tiers to experience enhanced benefits. While driving users to spend more, Grab was also mindful to ensure that its rewards and incentives are made accessible to its users through low entry points, which in turn, drives higher adoption. The brand was also quick to react to customer sentiments by offering extension of points validity with as low as 1 point earning to ensure customers kept all of their points active.
FoodPanda is one of the largest food delivery platforms in Malaysia with extensive B2C offers. FoodPanda features Panda League, a popular loyalty program operating in the B2B space. Panda League is a unique rewards program that uses innovative and gamified methods to incentivize delivery agents for each order they fulfil. It enables delivery agents to redeem exclusive merchandise on a monthly basis. Such initiatives lift the spirit of delivery agents and motivates them to achieve more.
Panda League segregates the delivery partners into five tiers, Diamond, Platinum, Gold, Silver and Bronze with varied privileges. The icing on the cake of the Panda League rewards program is that at the end of each quarter, the points would be collated and the outstanding delivery agent would receive grand prizes like motorbikes, gadgets and more.
Super Alliance by Super Dining is the official loyalty app for the leading group of Japanese restaurants and food specialty stores in Malaysia. Super Dining allows earning of loyalty points across its brand of Japanese restaurants in Malaysia. Customers need to display their mobile based QR identifier during the course of payment to earn points seamlessly. The program offers a variety of offers and cross brand vouchers redemption. This encourages its customers to transact across its brands while using a single currency. In fact, to avoid queuing at the restaurant, the app offers table booking via their loyalty app which is a noteworthy feature especially in pandemic times.
The AirAsia BIG Rewards Program started off as an airlines loyalty program and has expanded since then as a comprehensive super app that allows customers to earn points from various partners. It averages 500,000 sign-ups per month. Some key highlights of the AirAsia Rewards Program are as follows.
The AirAsia BIG Rewards Program is on a mission to democratise loyalty campaigns and make them a one-stop destination to leverage loyalty points ranging from flights to a variety of deals. Having won several prestigious rewards, the AirAsia BIG Rewards Program is a jewel in the crown of Malaysian loyalty programs.
MyTOWN, a popular Malaysian mall with international brands and restaurants, cinemas, and leisure activities, is a landmark destination for adults and children alike.
In a unique category featuring mall loyalty, MyTOWNKL app drives the MyTOWN loyalty program. The MyTOWNKL app makes shopping convenient for customers by updating them about the latest deals, events, and redeeming their rewards. The benefits of MyTOWN loyalty include –
We have just scraped the tip of the iceberg in our exposition of renowned loyalty programs in Malaysia. Although mid-sized loyalty programs are currently in vogue in Malaysia, the stage is set for conglomerates to drive bigger loyalty engagements. Malaysia presents an ideal landscape, due to its progressive economy, for large companies to showcase their presence and drive robust loyalty campaigns.
We have attempted to kindle your interest with a few instances focusing on Malaysian loyalty. Although we have strived to keep the discussion as a checklist, we ultimately aim to share the best practices adopted by some of the loyalty programs in Malaysia. In a nutshell, adoption is far overtaking acceptance of loyalty programs in Malaysia. Looking forward to leveraging the full potential of loyalty software for your brand in Malaysia? Connect with our expert team today to find out more about our loyalty solutions.
What are the leading loyalty programs in Malaysia post-pandemic?
Leading loyalty programs in Malaysia include BonusLink, B Infinite, PETRONAS Mesra, AirAsia BIG, and Watsons VIP Card. These programs have adapted to the post-pandemic environment by offering more digital and contactless options for earning and redeeming rewards.
The pandemic accelerated the shift towards digital and contactless loyalty solutions. Programs now emphasize online engagement, mobile app usage, and e-commerce integration to meet changing consumer behaviors and ensure safety.
PETRONAS Mesra is favored for its extensive network of petrol stations, where members can earn points on fuel and non-fuel purchases. The program offers exclusive promotions, convenient point redemption, and value-added services.
Loyalty programs help Malaysian businesses retain customers, boost sales, and gather insights into consumer preferences. By leveraging these programs, businesses can tailor their marketing efforts, increase customer satisfaction, and drive brand loyalty.
Yes, Capillary Technologies offers robust loyalty solutions to enhance loyalty programs in Malaysia. Their platform supports digital transformation, personalized marketing, and data-driven insights, helping businesses adapt to post-pandemic challenges and opportunities.
March 29, 2022 | 4 Min Read
Like the rest of the world, brands in Malaysia were swift to
November 2, 2020 | 4 Min Read
There have been multiple factors impacting customer prioriti