- Design industry shaping loyalty programs
- Integrate easily and go live quicker
- Deliver hyper-personalized consumer experiences
Metro Brands shares loyalty success story in Loyalty TV's latest episode Watch Podcast >
With technological advancements and consumer preferences shifting, e-commerce in Singapore is booming, thanks to the rise of social e-commerce. It’s becoming an increasingly crucial part of the e-commerce landscape. What’s more, e-commerce platforms are constantly evolving and innovating, always looking to meet the ever-changing needs of consumers and keep pace with the fast-paced technological developments. In 2023, Singapore’s e-commerce market hit a whopping $8 billion and it’s expected to soar to $10 billion by 2025. Singapore is leading the way as Southeast Asia’s most advanced e-commerce hotspot.
This sudden surge in e-commerce shopping activities has brought a twist to the current retail arena in Singapore. Combating the skyrocketing shop rental costs and reduced store footfall, loyalty programs could be the hook retailers are looking at. The importance of having an omnichannel loyalty program has gained more momentum than ever. So before we distill the fine practices of a loyalty program, let’s take a closer look at some of the top loyalty programs in Singapore that have been there and done that, and that too exceptionally well.
Leading with the changing environment around is Grab Rewards. A leading public infrastructure provider, Grab is now home to the popular App offering hyper-local services as well. Their loyalty program has gained more precedence in the last year owing to its consistent intent and endeavor of promoting cashless, contactless payments by offering more rewards. They have a 4-tiered membership where the members can climb from Member to Silver to Gold and finally Platinum by adding more points. As they have introduced GrabPay Wallet as the mode of payment, it allows its members to earn more points through the same tier benefits if they pay through Grab Wallet. The best part is its point expiration policy. As long as you make 1 Grab cashless transaction within the next 6 months of your last transaction, your points will continue to accumulate.
With over 35 restaurants across Asia, the TungLok Group is a delight for the Singaporean diners offering both traditional Chinese fare as well as the Modern Chinese cuisine in Singapore. TungLokFirst, their loyalty program enables multiple touch points by offering members to redeem their points across different restaurants under the group. It provides personalized offers, vouchers, discounts and other delectable privileges to extend an unparalleled dining experience to its loyal customers. Besides new sign-up bonus, online sign-up bonus, birthday month special offers; members can also get more rebate during non-peak hours from Monday to Thursday on a-la-carte orders and set menus. One of the unique privileges that its members can avail is the dynamic rebates on their bill instantly.
Hailed as Singapore’s leading lifestyle and shopping rewards program, CapitaStar is a 24/7 app-based loyalty program that offers members to spend across CapitaLand Malls, eCapitaMall, and Capita3Eats. As part of the CapitaLand Rewards program, members earn stars and rewards for every transaction they make in the above outlets. This multi-store cardless rewards program is also available in China and Malaysia besides Singapore. With over 1.1 million members, this program has no membership fee or expiry date. It also offers additional rewards for the birthday month as well as event invitations and promotions to its exclusive member-only events at the participating CapitaLand Mall. It issues a car parking e-voucher that could be used with all the participating CapitaLand malls.
Introduced by NTUC Link Private Limited, Plus is Singapore’s most popular coalition loyalty program. With a member count touching 2.3 million, it partners with 1000 outlets and allows members to earn LinkPoints which can be earned online as well as in-store purchases. These points can be redeemed for instant savings or exchanging points. In 2020, NTUC collaborated with Kopitiam and NTUC Foodfare to form the FairPrice Group. Created for its members, the Plus App offers a feature – Stamp Your Way which allows members to check in every time they visit a store and collect a reward on completing a certain number of visits. Members can also review their LinkPoints as they shop with different brands in one single view.
Spearheaded by the Ministry of Health and Health Promotion Board Singapore, this app-based loyalty program aims to inculcate healthy living habits. Given the pandemic has further highlighted the importance of health and immunity, this app is gaining traction amongst Singaporeans these days. Users can maintain a log of routine activity like counting the total number of steps per day, exercising time, etc. It also offers a wide array of health articles, a go-to health directory of the region, and interesting challenges. When a user signs up for these health programs and challenges, they earn Health points which can be redeemed to purchase healthier food options, groceries, and drinks.
As Singaporeans enjoy the benefits of freebies from loyalty programs, a recent survey highlights how non-expiring points, cashback, and rewards across multiple retailers are key incentives for new memberships. With emerging trends like Friends and Family (group loyalty) and partner programs gaining traction, it’s crucial for brands to reevaluate their loyalty strategies. Capillary Technologies’ AI-driven robust loyalty solutions offer the perfect toolkit for resolving these challenges, establishing it as the go-to loyalty platform provider for enterprises looking to take their customer loyalty to the next level. Speak to our Loyalty Experts to know more.
The top loyalty programs taking Singapore and even Southeast Asia by storm are GrabRewards, TungLokFirst, CapitaStar, NTUC FairPrice Group’s Plus and Healthy 365.
The latest survey from YouGov research shows that about 29% of consumers in Singapore have used at least one customer reward program in the past three months.
Our diverse suite of products and advanced loyalty platform gives you all the tools you need to run end-to-end loyalty programs. You’ll get a complete 360-degree scope of your customers and be able to implement unified strategies across all channels.
Capillary’s robust loyalty stack enables enterprises like yours to identify and reward customers with real-time, omnichannel, and hyper-personalized experiences, ensuring a seamless journey for your customers.
Top 5 Ecommerce Trends Pivoting To A Path-Breaking Digital Retail Strategy In Singapore
November 3, 2024 | 7 Min Read
As customers revel in the perks of non-expiring points, cash