Loyalty
By Aditi Aggarwal
August 05, 2021 | 4 Min Read
Moving over earn and burn, personalization has now become hygiene. In a world where dynamic...
Ecommerce
By Keerthana Tiwari
July 05, 2021 | 4 Min Read
The story began in 2006 when the Indian retail sector was in the midst of a boom. Odds were stacked...
Capillary
By Gitanjali Mittal
June 28, 2021 | 4 Min Read
When a crisis hits, a challenger brand thinks of new ways to emerge out of the situation and thrive...
Capillary
By Rebecca George
June 17, 2021 | 4 Min Read
At the heart of the Indian retail tale, the true star even through the pandemic, is the friendly...
Marketing and Engagement
By Keerthana Tiwari
June 16, 2021 | 4 Min Read
The race between competitor brands in the Middle East has recently become very intense. Almost 70%...
Marketing and Engagement
By Keerthana Tiwari
June 09, 2021 | 4 Min Read
When the pandemic began, the immediate customer trends showed a major dip in consumption. However,...