Capillary acquires US-based Brierley+Partners    Read more >

Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution.    Watch Podcast >

Capillary Announces 2nd Annual Captivate 2025 Summit: Transforming Loyalty Management with New AI Tech     Read more >

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One stop for marketing solutions in loyalty, insights,
marketing engagement, and in-store analytics.

Identity Management
Data Privacy Data Security

Secured Identity Management for Loyalty Programs: Why It Matters in…

By Jubin Mehta 3 Min Read March 10, 2025

Strengthen customer trust and loyalty with secure identity management, powered by Capillary’s CDP and unified data resolution tools.

Featured Articles

CPG

CPG Loyalty Programs: Create the Right Engagement for Your Brand

By Alexis Kvamme4 Min Read
Capillary Technologies - Expertise Blog

Is Subscription-Based Loyalty the New Customer Retention Strategy?

By Anjali Pillai4 Min Read
Artificial Intelligence

AI in Customer Loyalty: The Future of Retail Loyalty Programs

By Anjali Pillai6 Min Read
Blogs

Top Loyalty Program Myths: Debunking 10 Misconceptions In Customer Loyalty

By Summaya4 Min Read

Trending Topics

The Science of Emotional Loyalty and Why it Matters for Brands

By Capillary Marcom 5 Min Read

How Capillary’s Nudge Framework can be a Gamechanger for Loyalty Marketers

By Jubin Mehta 5 Min Read

Recently Added

Shopify-to-ACP Anywhere Commerce+

How to Upgrade From Shopify to Capillary’s Anywhere Commerce+

By Arun James
December 08, 2022 | 4 Min Read

Scaling an eCommerce business requires one to move to a more comprehensive, flexible solution. This...

AIRA Artificial Intelligence

Capillary’s aiRA: Solving the Paradox of Consumer Personalization

By Jubin Mehta
November 29, 2022 | 4 Min Read

aiRA is Capillary's Artificial Intelligence Framework for helping loyalty marketers predict...

Nudge-Framework-Cover-Image Analytics and Insights

How Capillary’s Nudge Framework can be a Gamechanger for Loyalty Marketers

By Jubin Mehta
November 01, 2022 | 5 Min Read

A concept in behavioral sciences, the Nudge Theory was named and popularized by the 2008 book...

NFTs Mean to a Loyalty Marketer Metaverse

NFTs and Their Relevance for a Loyalty Marketer

By Jubin Mehta
October 26, 2022 | 4 Min Read

2021 was the year for NFTs! Some progressive brands (Starbucks launched Starbucks Odyssey) jumped...

Loyalty Marketer Data Privacy

Importance of Data Privacy for Loyalty Marketers

By Jubin Mehta
October 13, 2022 | 4 Min Read

64% of customers blame companies over anyone else, including a hacker, if a company loses personal...

Metaverse Metaverse

The Changing Face of Customer Experience in the Metaverse

By Jubin Mehta
October 06, 2022 | 4 Min Read

Gartner predicts that 25% of people will spend at least one hour per day in the Metaverse by 2026....

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