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One stop for marketing solutions in loyalty, insights,
marketing engagement, and in-store analytics.

Featured Articles

Capillary Technologies - Expertise Blog

Is Subscription-Based Loyalty the New Customer Retention Strategy?

By Anjali Pillai4 Min Read
Artificial Intelligence

10 Powerful Ways AI is Revolutionizing Loyalty in Retail

By Anjali Pillai4 Min Read

Recently Added

Capillarys-Propensity-Models Artificial Intelligence

Propensity Models: Capillary’s Secret Sauce for Marketers to Predict Consumer Behavior

By Jubin Mehta
November 16, 2022 | 4 Min Read

Propensity Models are AI & ML algorithms that help marketers learn about the preferences of a...

Emotions to market better Emotional Loyalty

The Science of Emotional Loyalty and Why it Matters for Brands

By Aprajeeta Singh
November 03, 2022 | 4 Min Read

Neither pure emotions nor hardcore logic. It’s the right balance of emotional & rational...

Nudge-Framework-Cover-Image Analytics and Insights

How Capillary’s Nudge Framework can be a Gamechanger for Loyalty Marketers

By Jubin Mehta
November 01, 2022 | 5 Min Read

A concept in behavioral sciences, the Nudge Theory was named and popularized by the 2008 book...

NFTs Mean to a Loyalty Marketer Metaverse

NFTs and Their Relevance for a Loyalty Marketer

By Jubin Mehta
October 26, 2022 | 4 Min Read

2021 was the year for NFTs! Some progressive brands (Starbucks launched Starbucks Odyssey) jumped...

Ethical Data Collection Usage in Digital Era

Ethical Data Collection Norms for Companies’ Long-term Success

By Aprajeeta Singh
October 19, 2022 | 5 Min Read

Do you have data collection policies in place? Are your customers aware how you use their data?...

Loyalty Marketer Data Privacy

Importance of Data Privacy for Loyalty Marketers

By Jubin Mehta
October 13, 2022 | 4 Min Read

64% of customers blame companies over anyone else, including a hacker, if a company loses personal...

Showing 26 of 64

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