Artificial Intelligence
By Jubin Mehta
November 16, 2022 | 4 Min Read
Propensity Models are AI & ML algorithms that help marketers learn about the preferences of a...
Emotional Loyalty
By Aprajeeta Singh
November 03, 2022 | 4 Min Read
Neither pure emotions nor hardcore logic. It’s the right balance of emotional & rational...
Analytics and Insights
By Jubin Mehta
November 01, 2022 | 5 Min Read
A concept in behavioral sciences, the Nudge Theory was named and popularized by the 2008 book...
Metaverse
By Jubin Mehta
October 26, 2022 | 4 Min Read
2021 was the year for NFTs! Some progressive brands (Starbucks launched Starbucks Odyssey) jumped...
By Aprajeeta Singh
October 19, 2022 | 5 Min Read
Do you have data collection policies in place? Are your customers aware how you use their data?...
Data Privacy
By Jubin Mehta
October 13, 2022 | 4 Min Read
64% of customers blame companies over anyone else, including a hacker, if a company loses personal...