Whether it’s the right set of songs on a Discover Weekly playlist on Spotify, a TV show or movie you may be interested in on Netflix, or a useful product recommended on Amazon, personalised recommendations on these platforms can really help users navigate through the...
Author: Soumajit Bhowmik, Director of E-commerce at Capillary Technologies Even if you’re a beginner, you’ll know that there are a few terms the eCommerce industry swears by - RoI or CIR, Conversion Rate, Customer Acquisition Cost, Customer Lifetime Value are some of...read more
Author: Abhijeet Vijayvergia, VP-India and South-East Asia, Capillary Technologies. My previous post addressed the present landscape, target markets point of view, webrooming, showrooming, marketplace and single brand eCommerce related omnichannel retail trend in...read more
“I want us to stop talking about digital and physical retail as if they’re two separate things. The customer doesn’t think of it that way, and we can’t either,”– Doug McMillon, CEO Walmart. This quote clearly sums up the way ahead for omnichannel retail in India....read more
The retail industry is going through a dramatic revolution with an unprecedented impact of tech-savvy customers indulging in one-click purchases. From checking online reviews for products to comparing prices on different websites, consumers have multiple options at...read more
1. Categories Internet is the new kirana shop The grocery segment will pick up pace in the coming year. Buying groceries online is not a new concept and we already have websites such as Big basket, Godrej’s Nature’s Basket and SRS Grocery who have established...read more
The market is hotter than ever. In the last 3 months alone, we have witnessed global investments upwards of $4 Billion for Indian eCommerce space. In Diwali Sales day (on the same line of black Friday), an Indian eCommerce giant has clocked $100 Million sales. The...read more