What is a brand loyalty program? When consumers become committed to a particular brand, a behaviour pattern is observed which makes them make repeat purchases over a period of time. Businesses use creative marketing strategies such as brand loyalty programs or reward...
Raymond's Premium Loyalty and Rewards Program - Raymond Rewards - powered by Capillary now benefits over 1.3 Million Shoppers Capillary Technologies, a leading provider of cloud-based software solutions that help retailers to intelligently engage with customers...read more
When Apple announced its new Passbook feature with the new iPhone5 and iOS6, it was obvious that it was going to have an unprecedented impact on the way loyalty programs and mobile phones play together, especially considering the sheer scale of the Apple iPhone/iOS...read more
RetailerSpeak: A Mobile Loyalty Platform allows us to keep in touch with our customers on a personal level
Positioned as a lifestyle store for women, ‘Maya by Gitanjali’ has been constantly innovating itself to ensure customer delight. Vinay Sharma, Chief Operating Officer, Maya speaks to ShopTalk about their loyalty program ‘Maya Club’, their in-store and social media...read more
Customer Engagement is the lifeline of retail and it has long been established that loyal customers form the bedrock of a profitable retail business. One of the first known instances of customer loyalty marketing dates back as far as 1793, when a US merchant started...read more
Last year, Indus League launched One League, integrating seven of its brands under one hybrid unified loyalty program. ShopTalk catches up with Rachna Aggarwal, CEO, Indus League to know more about the program, its genesis and the results so far. 1. Congratulations on...read more