Today’s enterprise brands need cutting-edge solutions to build enduring customer relationships.

Capillary Technologies offers a powerful arsenal to conquer the modern loyalty landscape. Our adaptable platform empowers you to craft strategic programs that transform passive shoppers into loyal brand advocates.

Here’s why leading brands choose Capillary Technologies to thrive in the ever-evolving world of customer engagement:

1. Handling Category and Channel Diversity

Capillary’s loyalty management software boasts the flexibility to handle a wide range of products and channels effortlessly. Take the Tata Group, a renowned Indian conglomerate offering everything from groceries to luxury goods and hospitality. Their loyalty program encompasses a vast array of categories and channels.

Capillary’s platform seamlessly integrates and processes data from both digital and physical touchpoints. This ensures a unified view of the loyalty program for every Tata customer, regardless of how they interact with the company – online, in-store, or across various Tata subsidiaries. This unified approach translates into a consistent and personalized loyalty experience for every Tata customer.

2. Enhanced Customer Insights and Personalization

 With Capillary, Jaspal Group, a leading fashion brand in Thailand with 50+ years of legacy,l transformed their loyalty program into a sophisticated tool for building deeper customer connections.

Our AI-powered loyalty platform empowers Jaspal to gather and analyze valuable customer data. This newfound understanding allows them to segment their audience and craft hyper-personalized experiences that resonate with each customer. With Capillary’s insights, Jaspal can develop targeted marketing campaigns and deliver superior value, solidifying their position as a fashion leader with a loyal customer base.

3. Seamless Integration and Migration

Audience Rewards, the esteemed loyalty program for New York City’s vibrant Broadway scene, partnered with Capillary Technologies to elevate their customer engagement. Our deep loyalty expertise and seamless integration framework empowered Audience Rewards to design a program that resonates with theatergoers, ensures a smooth transition from their legacy system, and unlocks valuable customer insights. This newfound understanding allows them to tailor experiences that keep their loyal patrons engaged and eager for more, solidifying Audience Rewards’ position as a star player in the Big Apple’s theater scene.

4. Scalability and Multi-Tenant Capability

Capillary understands the needs of fast-growing enterprises. Our multi-tenant architecture is designed with scalability in mind, allowing your loyalty program to seamlessly expand alongside your business. No more infrastructure headaches!

The platform’s intricate integration framework ensures smooth connections with your existing systems and applications. This flexibility empowers you to adapt and grow your loyalty program without operational disruptions. Capillary is trusted by brands managing programs with over 100 million members, a testament to our ability to handle even the most demanding loyalty landscapes.

5. Customer-Centric Managed SaaS Approach

Capillary’s approach combines the power of its SaaS platform with upstream consultancy from Brierley and downstream digital services. This customer-centric managed SaaS approach ensures that businesses not only get a robust technological solution but also benefit from strategic insights and practical implementation support. This holistic approach allows brands to maximize the effectiveness of their loyalty programs and achieve their customer engagement goals.

Conclusion

Enterprise brands choose Capillary Technologies for its ability to handle complex and diverse loyalty program requirements, provide deep customer insights, and offer scalable solutions. With a proven track record of transforming customer engagement for leading brands, Capillary stands out as a trusted partner in the journey toward building lasting customer relationships. Book a demo now and experience it for yourself! 

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Jubin Mehta is the Associate Director of Marketing at Capillary Technologies. He is a full stack marketer with 10+ years of experience as a tech journalist and B2B SaaS marketer. Also a meditation instructor, he is a proponent of non-dual philosophy. He can be reached out on Twitter @jub_in.