Exponential advances in technology, the proliferation of digital devices and constant connectivity has given rise to a new legion of consumers who live in the Easyverse™. These Connected Customers expect fast, easy and personalized experiences anywhere, anytime. The...
For most of human history, people have been good at predicting future technologies and innovations for say, 100 years ahead. Today, predicting things even just 5 years down the line is usually an attempt at futility. Thousands of existing technologies and industries...read more
No matter where you look, there’s no avoiding news of the next big innovation. With innovation, comes change; and with change, challenges. Keeping up with this change is not easy, especially if you run a legacy business with well-defined business models and big...read more
This article was originally published on Khaleej Times Prelude Decision makers in the European Union (European Union, the Council & the Commission) reached an agreement in December of 2015 on something that they had been working on since 2012. This decision, as it...read more
In the omnichannel loop, social media forms an extremely critical part. Why? Because that is where your customers are spending most of their time. Research shows that the number of users is set to hit 2.77Bn in 2019. Thanks to smart phones and easily affordable data...read more
The hypermarket industry is in a state of flux, much like most other consumer facing industries today. With the rise in adoption of digital and mobile technologies, consumers are getting used to seamless and connected cross channel experiences provided by innovative...read more
The State of Indian FMCG Network Indian Consumer Goods/FMCG distribution has always been a dynamic and complex affair due to multiple tiers in the structure with Carrying and Forwarding Agents, Dealer/Distributors, Wholesalers and the end Retailers spread across the...read more