5 Ecommerce Trends That Will Kickstart 2023 With Profitable Growth

In 2021, ecommerce accounted for nearly 19 percent of retail sales worldwide. Statista’s forecasts indicate by 2026, the online segment will make up close to a quarter of total global retail sales.

The COVID-19 pandemic proved to be one of the key reasons behind the surge in ecommerce. As the situation made many offline retail businesses go online, many stayed there, looking at the benefits of going digital. With customers’ changing shopping behavior, even offline shoppers move to online shopping. At present, it’s hard to decide which approach can be best to get more customers. And, with increased competition, it turned more tricky. 

That’s where constantly monitoring competition and ongoing trends is needed to run your e-tail business successfully. To make this strenuous task easy for you, we made a list of gripping ecommerce trends you can try to skyrocket your business growth in 2023.

1. Expedite your Sales with Mobile Commerce and Social Commerce

In 2021, net sales via mobile devices accounted for $359.32 billion and this figure is expected to get doubled by 2025. The figures entail the need for newer ecommerce businesses to go mobile-friendly to make their offerings accessible to a larger audience. Though the revolution started with a mobile-optimized version of websites and online stores, we are far ahead of responsive sites. By adding more and more mobile-friendly touchpoints for your users, you can easily bring more traction to your business. 

In addition to responsive sites and m-commerce apps, perform your demographics analysis periodically. It helps you understand the share of young consumers and their channels of interaction with your brand. Since young consumers are changing the business landscape, brands are considering multiple touch points favorable to them, like social media, to create a stronger connection. Young shoppers have a greater inclination towards social commerce. 

Clickable Instagram stories, Buy button on Facebook, Instagram checkout and the popularity of Instagram influencers have greatly changed the shopping patterns of audiences.  

According to an eMarketer study, the count of social buyers in the US is expected to rise from 60.6 million in 2019 to 108 million in 2025— that’s more than a 75% increase in mobile shopping over just a few years. Learn and use these evolving trends to implement them in your marketing strategy for larger benefits.  

2. Personalize Customer Experiences with AI-powered Commerce

80% of consumers are more likely to buy from a company that provides a tailored experience. So, if you are not offering personalized customer experiences, you’re already losing many potential buyers. When ecommerce gives you access to a lot of data, advanced technologies like AI, ML, and IoT give you the power to use it to know your shoppers better. Voice searches, recommendation engines, centralization of engagement channels, rich search experiences, and 360-degree customer journey makes it easier for you to understand the loopholes and fix them in real time. 

Leveraging Artificial Intelligence, you can perform shopper’s mood tracking, give smart recommendations to your shoppers, and implement targeted ad campaigns with audience segmentation. Capillary’s suite of products powered with AI has rich search and consumer personalization functionalities covered for all enterprise-grade businesses. You can leverage our modular commerce platform to sell online, drive customer engagement, personalize your interactions, and earn loyal customers. Our intelligent aiRA framework based platform can keep all operations of your e-tail business aligned and capable to take your customer experiences to the next level. 

3. Improve your Conversion Rates with Omnichannel Customer Experiences

Some customers love shopping online, while others prefer comparing products online to shopping offline. You better be available both in the digital and physical worlds when you don’t want to miss out on any of these two types of shoppers. Though customer shopping patterns changed a lot post-pandemic, we’re witnessing significant growth both for showrooming and webrooming. With rising customer acquisition costs (CAC), creating an omnipresent brand can favor your conversion rates rather than siding with one channel. 

Build a consistent experience for your customers across all channels & platforms. Even the leading brands, like Saudi Arabia’s QSR are taking an omnichannel approach to drive crazy profits to their business. Adding multiple touch points will help you not to leave a vent to lose on shoppers. A resilient omnichannel system can keep you connected to your customers even at the times of rapid market shifts. So, you can take make your progressive plan towards building a long-term relationship getting into an omnichannel ecosystem.  

4. Grow your Brand Serving a Community

Your business is for the people. In the post-pandemic era, customers are becoming more conscious about global and social causes. The brand’s support for the causes impacts their shopping decisions as well. So, going ahead with the monetary aspect of the business, you need to understand what bothers your customers and the change they like to make a living in the community. 

Green consumerism, sustainable business practices, anti-racism community, equality, and several such impact-driven factors are on the rise. As an ecommerce business, you can start with green commerce, define the values your brand supports, and focus on the ones that align with your customers. This will not only delight your customers but will create an emotional connection with your consumers.  

5. Bridge the Gap Between the Real and Reel World with Metaverse

Brands are trying multiple ways to convert their digital fans into shoppers. Some businesses are counting on visual commerce – live selling on Instagram and Facebook, while brands like Lenskart are investing in Virtual AR to give a digital try-on experience to their customers. When the ultimate goal is to delight website visitors and convert them to shoppers instantly, many ecommerce giants are investing in trending tech to improvise digital shopping experiences. Amazon’s AR shopping tool – Room decorator, is one intelligent application of AR to let customers shop for furniture and other home decors by virtually placing it in the room. 

Taking these experiences to the next level, brands like Nike – Nikeland, Flipkart – Flipverse are leveraging Metaverse to create ‘real experiences in the virtual world. You can reach a wide range of audiences, especially millennials and GenZ, to entertain in the virtual world and boost customer engagement with gamification powered by avatars. Gartner predicts that 25% of people will spend at least one hour per day in the Metaverse by 2026, leaving you with a notion to explore this segment. Is your brand ready for Metaverse? Check here. 

Add New Flavors to your Ecommerce Strategy

When the new year is around the corner, it’s time for you to decide the new ecommerce trends in 2023 that you can add to your marketing strategy to boost your profits. You can try all or some of the above-listed trending ideas to kickstart ecommerce growth in 2023 and drive your business’s success.  

Want to personalize your customers’ shopping experiences to the next level? We have an all-inclusive ecommerce suite backed with loyalty and engagement solutions to make your brand name a label. Connect with us now to discuss this further. 

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Writer by profession & an artist by passion. Aprajeeta spends most of her days writing the tales of brands and those of her imagination. In odd hours you find her reading literature & diving deeper into ecommerce sciences. Art fuels her creativity & she adores experimenting with it.