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Last year, as some of our customers in Asia know, we conducted a pilot program with American Express to introduce our suite of intelligent CRM solutions to mid-sized and larger AmEx merchants in Singapore. The goal was to test whether American Express merchants would be interested in learning more about Capillary’s capabilities. Much to our delight, the backing of American Express—with its strong brand and focus on helping their merchants drive increased sales—was the warm introduction we needed to introduce our solutions to some top retailers in the Singaporean market. Many of these discussions turned into pilots and then grew into full-scale deployments. Most importantly, the retailers that implemented our solution suite saw strong increases in sales through both in-store and online channels and a very quick payback on implementation. It was a win-win-win for our customers, for Capillary Technologies, and for American Express.
With our sights set on the U.S. as another major growth market for Capillary—and one where American Express has a significant leading presence among all types of merchants—we began discussions with AmEx about partnering in the U.S., especially given the positive results of our joint marketing efforts in Asia.
Today, I’m thrilled to announce that we have formalized our partnership with American Express through a Joint Marketing Agreement targeting select mid-sized retailers across the U.S. You can read more about the partnership here.
The AmEx partnership is a very important one for us and a huge vote of confidence from one of the world’s most respected services companies. When we think of taking the U.S. market by storm, there’s nothing in my mind that could put the stamp of approval on our suite of solutions for retail marketers more than “American Express”.
We’re already hard at work with the Client Relationship Managers in American Express’ Global Merchant Services team to identify suitable retailers to include in the first phase of the program and are already off to a flying start. Once AmEx lets a client know that we can help drive business across their in-store, social media, mobile, e-commerce and online channels, merchants become very, very interested in opening up a dialogue. We already have discussions going with leading retailers in the gifting, sporting goods, fashion and home goods categories as a result of American Express referrals.
Of course our recent successes in the U.S. market also help speed up the discussion:
•Tennis Express Aces Customer Segmentation
•Nicole Miller Fashions a Rewarding Omnichannel Experience
If you’re an American Express merchant in the U.S. and consider yourself a mid-sized retailer—and are interested in hearing more—please contact your American Express Client Relationship Manager and they can help arrange a meeting, consultation or demo. And, of course, if you’re an American Express retail merchant in Asia, Australia, South Africa or the U.K., you can contact us directly and we’ll make sure to start up a discussion right away.
1.How does the Capillary Tech and American Express partnership benefit B2B companies in the USA and Europe?
The partnership between Capillary Tech and American Express benefits B2B companies in the USA and Europe by offering enhanced payment solutions, improved loyalty programs, and streamlined transaction processes.
2.What new services will Capillary Tech provide through its partnership with American Express in India and Singapore?
Through Capillary Technologies’s partnership with American Express, Capillary will continue providing new services in India and Singapore, including advanced payment processing, customer analytics, and enhanced rewards programs for B2B clients.
3.How can B2B businesses in the UAE and Saudi Arabia leverage the Capillary Tech and American Express partnership?
B2B businesses in the UAE and Saudi Arabia can leverage the partnership to access innovative payment solutions, improve customer loyalty, and enhance their overall business operations.
4.What are the expected outcomes of the Capillary Tech and American Express collaboration for businesses in Australia and Canada?
The expected outcomes of the collaboration for businesses in Australia and Canada include increased transaction efficiency, better customer insights, and stronger loyalty programs to drive business growth.
5.Why is the Capillary Tech and American Express partnership important for the fuel retail sector in Hong Kong and Qatar?
The partnership is important for the fuel retail sector in Hong Kong and Qatar as it offers enhanced payment options, improved customer engagement, and streamlined operations, leading to increased customer satisfaction and business efficiency.
January 28, 2014 | 4 Min Read
Last year, as some of our customers in Asia know, we conduct