Exponential advances in technology, the proliferation of digital devices and constant connectivity has given rise to a new legion of consumers who live in the Easyverse™. These Connected Customers expect fast, easy and personalized experiences anywhere, anytime. The...
For most of human history, people have been good at predicting future technologies and innovations for say, 100 years ahead. Today, predicting things even just 5 years down the line is usually an attempt at futility. Thousands of existing technologies and industries...read more
No matter where you look, there’s no avoiding news of the next big innovation. With innovation, comes change; and with change, challenges. Keeping up with this change is not easy, especially if you run a legacy business with well-defined business models and big...read more
India’s eCommerce business experienced exponential growth of about 80% in 2013, and this magnitude of growth has continued. The explosion of online shopping in India has woken up retailers taking a lax look at eCommerce. With predictions of the eCommerce market...read more
Brand Loyalty as a product presents unique opportunities which make for a ripe Artificial Intelligence (AI) and Machine Learning (ML) functionality. Building brand loyalty is a multidimensional phenomenon. Many businesses and research professionals consider Customer...read more
According to many retail industry experts, and talking heads, the Middle East and Africa region is going to be the next big growth market for ecommerce. The gulf region especially, is being touted as the market that’s set to grow exponentially within the next couple...read more
What is a brand loyalty program? When consumers become committed to a particular brand, a behaviour pattern is observed which makes them make repeat purchases over a period of time. Businesses use creative marketing strategies such as brand loyalty programs or reward...read more