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ANALYST RECOGNITIONS
Capillary scored highest in the Current Offering category on the Loyalty Technology Solutions Wave and earned 5/5 in 13 of the 28 evaluated criteria. Along with two other Wave report mentions in the categories - Cross-Channel Marketing Hubs and Channel Incentive Management, it makes Capillary the platform of choice when it comes to customer loyalty and engagement.
TOP MENTIONS
Leader in the report, Capillary scored 4.12/5 in the Current Offering category, which is the highest among any solution provider in the evaluation.
Mentioned as a strong performer, Capillary earned the highest score for strategy optimization and performance management when it comes to customer engagement.
Debuts as a market leader in the report where it states that Capillary “is best suited for globally headquartered organizations that are looking for deep technology, self-service, and analytics to achieve their incentives strategy.”. Capillary secured the highest scores possible in 6 functionalities.
Recognized as one of the Top 10 Vendors where Capillary received the highest score possible in the Offers & Promotions and for its innovative and outcome driven “commercial model” criteria.
OTHER KEY MENTIONS FROM TOP ANALYST FIRMS
Capillary’s Anywhere Commerce+ is recognized as a “Major Contender” in the Everest Group’s “Digital Commerce Platform PEAK Matrix® Assessment 2023” report.
Mentioned in the report that dives deep into the various components of CCMH and factors to consider while selecting a technology partner.
Featured as one of the notable vendors in the report. Capillary’s Loyalty+ offerings were categorized as "a part of a relationship or engagement marketing technology suite".
Aneesh Reddy, Vice chairman and MD, Capillary quoted in the report highlighting the ways to rationalize martech & loyalty tech investments by taking a modular approach.
Rohan Mahadar, Capillary’s VP of Products shared his perspective on industry best practices in collecting ZPD through loyalty program to improve customer understanding.
Featured as one of the 8 emerging global players. The report highlights the significance of Customer Data Platforms (CDPs) for marketers to achieve true 1:1 personalization.
Recognized in the measurement functionality segment where vendors have the ability to collect data with the ultimate goal of supporting campaign measurement and customer analysis.
Mentioned in the report under 3 primary functionality segments - Customer Data Platform(CDP); cross-channel marketing hub; and personalization engine.
Recognized in the report under the point solution functionality segment, which includes vendors that are highly specialized, having deep functionality in channel incentives, both margin- and marketing-based.
Top Mentions- capillarytech.comRecognized as one of the global vendors operating in this category. The study suggests brands must turn to personalized and relevant offers to capture ever-waning consumer attention.
Recognized among the 12 global companies providing AI-powered Digital Experience Optimization that offers high maturity solutions and high business value.
Recognized as one of the Cross-Channel Campaign Management Providers. The report highlights how the right CCCM investments can actually help accelerate the shift from campaigns to contextually relevant engagement in the moments that matter most to your customers.
Recognized as one of the Cross-Channel Campaign Management Providers in APAC. The report covers how marketers should evaluate CCCM offerings to better understand customers, orchestrate outbound interactions across touch points, and deliver contextually relevant customer experiences.
Recognized as a Hybrid Loyalty Solution vendor. Capillary is included in the Hybrid Loyalty Solution functionality segment where in vendors combine technology and services capabilities to address the broadest spectrum of loyalty requirements.
Capillary is featured as a notable vendor in the report.
Featured in the report as a solution focused on "Campaign management and customer loyalty analytics".