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Customer retention has become more important than ever before. While marketers are strategizing best practices, customer loyalty has become an integral part of their strategy. Indeed, loyalty is the best way as it enables brands to win customers’ hearts and improve the conscious consumer’s confidence in the retail landscape. However, loyalty is still an emerging concept in Saudi Arabia, probably due to the recent and gradual social liberalization in the kingdom.
With Saudi enterprises comprehending the importance of loyalty in their marketing strategies, we take a look at the top loyalty programs in Saudi Arabia that have been very successful in customer engagement and retention efforts.
Nahdi Medical Company is a leading chain of Saudi retail pharmacies, and its ‘Nuhdeek’ loyalty program fits all its goodness in a one-stop mobile application. Customers can register on to the loyalty program and experience a seamless purchase journey, beginning from an advanced pharmacy locator that helps customers locate the nearest store, upto a variety of convenient digital payment options. After offline store purchases, customers can easily upload a picture of their prescription to earn points. Customers can get 1 point for each 1 SAR spent, and after collecting 1000 points, they can be redeemed at any Nahdi pharmacy. The app also provides general medical information that customers are keen to know.
Abdullah Al-Othaim markets have over 200 supermarkets, hypermarkets, wholesale outlets and convenient stores across the kingdom. The company’s Iktissab loyalty program aims to provide the best shopping services to customers, by rewarding discounts and offers by Othaim markets and other third-party rewards. Special offers and discounts can go upto 50% on products like smart phones, computers, food and bakeries. The best part about Iktissab card is that it can also be used with other partner brands, restaurants, international brand stores, and Saffori Land. Loyal customers enjoy special benefits during festival seasons.
Members of the AL Fursan program by Saudi Airlines get access to a world of benefits including free tickets, upgrades, global lounge access, additional luggage allowance and more. Apart from these premium rewards, customers can also earn and redeem miles on a network of other global airlines. They can also get offers on banks, hotels, car rentals and telecommunication brands that have partnered with Saudi Airlines. Their three tiered loyalty program namely – Alfursan Blue, Silver and Gold offers varied benefits across different tiers.
Interestingly, Saudi Airlines also has an exclusive family membership program that enables customers to earn more rewards by nominating upto 8 family members. Members can be the customer’s spouse, children of age 2 and above, parents, adopted children and home workers. Each of them will get a separate membership ID through which families can together enjoy the benefits of the program.
In an age where buying books has slowed down across the world as online reading has picked up drastically, Jarir bookstore’s loyalty program has pushed more people to buy books and stationery. The Jarir Discount Card guarantees a 10% instant discount on all school and office supplies, arts and crafts supplies, books, and computer bags. The brand also offers great deals on other product ranges including its smartphone, laptop and tablet accessories collection. Offering convenience for customers, the card can be used both at the offline store and on their e-commerce platform.
STC’s Qitaf loyalty program aims to show gratitude to loyal customers, opening doors to a variety of exclusive and high-end personalized services. Customers can easily enroll through the mystc app and begin collecting points by paying their mobile bills through the app. STC has partnered with several restaurants, electronic stores, fashion and cosmetic stores, sports stores, travel and transportation services, petrol services, charity organizations and more to offer a wide range of benefits for their customers.
There are 4 tiers in this loyalty program namely Qitaf Classic, Tamayouz Gold, Tamayouz Platinum and Tamayouz Diamond. Differential benefits are provided based on the customer’s tier entitlement.
While spreading sweet, timeless fragrances across the globe, the popular perfume brand Arabian Oud has a tiered loyalty program called the Tawasul program. Based on the customer’s annual purchase value, it categorizes customers into four tiers – bronze, silver, golden, and diamond. With a simple registration gateway, Arabian Oud offers reward and discount points that can be redeemed at any of their offline stores. Loyal customers are also privileged to get early access to offers, discounts, and other information before other customers.
From a basic earn-and-burn model to physical loyalty cards, Saudi Arabian brands have evidently evolved towards reward-rich digital programs. Brands are gradually maturing in the loyalty space, increasingly adopting advanced technologies to power their marketing strategies. But there’s more opportunities in the horizon – capturing customer data. In the coming years, we may see a transformed Saudi Arabian retail landscape, where customer data will be at the center of marketing, and brands will catapult accurate and comprehensive data and begin to unlock its true potential.
Looking to gear up for the untapped potential market of Saudi Arabia? Connect with our expert team today to find out more.
Enterprises have come a long way from basic earn-and-burn models and physical loyalty cards to embracing reward-rich digital programs. As they mature in the loyalty space, they’re increasingly turning to sophisticated technologies to supercharge their marketing strategies. The real game-changer on the horizon? Harnessing customer data. In the coming years, we expect to see a transformed Saudi retail landscape, with customer data taking center stage, enabling brands to leverage accurate and comprehensive insights to unlock its full potential.
Are you ready to tap into the vast potential of the Saudi market? Connect with Capillary Technologies today. Our expertise in driving successful loyalty strategies, powered by our robust AI-driven loyalty solutions, makes us the perfect partner to help you navigate and excel in this dynamic landscape. Let’s explore how we can transform your customer engagement together!
Top loyalty programs in Saudi Arabia include the STC Qitaf, Al Rajhi Mokafaa, Saudi Arabian Airlines Alfursan, Jarir Bookstore Rewards, and Panda Rewards. These programs offer diverse benefits like points accumulation, discounts, and exclusive member offers.
Saudi loyalty programs give customers incentives such as points on purchases, discounts, exclusive promotions, and personalized offers. These benefits enhance the shopping experience and encourage repeat business.
The STC Qitaf program stands out due to its extensive partner network, allowing members to earn and redeem points across various sectors, including retail, travel, and dining. It also offers flexible redemption options and exclusive deals.
Businesses in Saudi Arabia use loyalty programs to build stronger customer relationships, increase repeat sales, and gain insights into consumer behavior. These programs help businesses tailor their marketing strategies and improve customer retention.
Capillary Technologies provides advanced tools for creating and managing effective loyalty programs. Their solutions include personalized marketing, customer analytics, and seamless integration, helping Saudi businesses enhance customer engagement and loyalty.
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From a basic earn-and-burn model to physical loyalty cards,