Accor Plus - The Subscription Loyalty Proposition Leading the Global Hotel Industry in Loyalty TV's latest episode Watch Podcast >
Personalization is fast moving from 1-1 to 1-you. Not just knowing the basic information about a customer but going a lot more granular and communicating with a lot more context.
This is where artificial intelligence and machine learning are coming in to build make marketing more real and help marketers communicate effectively.
In this whitepaper, we dive deep into the possibilities that AI holds in retail and how you can leverage Capillary technology to achieve your business goals.
Collecting data, analysing data, and using insights and campaign tools to personalize engagement
Connecting experiences both online and offline to provide consumers with the experience they need
Some platforms may require you to acquire additional licenses for features, servers, firewalls etc.
The Right Customer Loyalty Program For You
Crafting a loyalty program that works for your brand can be tricky, but it is crucial. An effective loyalty program creates an emotional attachment to your brand, and makes customers feel valued. It will increase engagement, and help you understand who your most valuable customers are; but the first and most important step for increasing customer loyalty is to measure your current standing.
