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3 April, 2025

IndiGo: Launching a loyalty programme at scale in the world’s 5th largest economy

This interview with Neetan Chopra from IndiGo is highly insightful from learning about a relatively young airline, a very young loyalty programme and a global marketplace not to be ignored. IndiGo operates out of India, which is the world’s 5th biggest economy. The airline carried over 100m passengers in 2024 and has growth plans for its carrier and frequent flyer programme, BluChip, which launched 5 months ago.

Loyalty Insights from Global Industry Leaders

IndiGo: Launching a loyalty programme at scale in the world’s 5th largest economy...cap

The World's LARGEST Loyalty Programs?...

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The Three ‘F’s of Loyalty at Air New Zealand...

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Customer Advocacy and Emotional Loyalty Driven by Value-Based Alignment ...

Mothercare, Adidas & Liverpool FC - Capturing Brand Loyalty in Indonesia ...

Managing 5 Loyalty Programmes into a New Era of Hyper Personalisation ...

NASCAR Nurtures Auto-Racing Excitement with Fans at Home or at the Track ...

Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution ...

A Future Look at Loyalty Technologies with Tim Murphy ...
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