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06 March, 2025

Customer Advocacy and Emotional Loyalty Driven by Value-Based Alignment

Customer advocacy and emotional loyalty is driven by value based alignment rather than product, service and price points. Explore a new take on customer loyalty from the latest whitepaper from Yuping Liu-Thompkins, Professor of Marketing at Old Dominion University and Director of Loyalty Science Lab.

Her latest whitepaper: The Politics of Brand Loyalty unpacks US consumer views on values alignment and how ideological views impact brand decisions.

Loyalty Insights from Global Industry Leaders

Customer Advocacy and Emotional Loyalty Driven by Value-Based Alignment ...

Mothercare, Adidas & Liverpool FC - Capturing Brand Loyalty in Indonesia ...

Managing 5 Loyalty Programmes into a New Era of Hyper Personalisation ...

NASCAR Nurtures Auto-Racing Excitement with Fans at Home or at the Track ...

Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution ...

A Future Look at Loyalty Technologies with Tim Murphy ...
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A disruptive mindset creates 60% market share and 92% ...
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Dell's Global Strategy Lead Shares Insights on the Evolution of Loyalty
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Loyalty as an Inspiring and Energising Lever for Digital Transformation in MOL Group

Loyalty TV is Your Premier
Source for Loyalty Insights,
Strategies, and Trends from
the World’s Leading Brands.

Learn more about Capillary's
Managed SaaS Loyalty Platform

Contact Us Today!
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