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As the world of customer loyalty and experience continues to evolve, staying ahead of trends and best practices is more important than ever. Whether you’re a professional in loyalty marketing, customer experience (CX), or retail, attending industry-leading conferences and events is a great way to gain insights, network with experts, and discover cutting-edge strategies.
To help you plan your year, we’ve curated a list of the top loyalty conferences and other relevant events happening in 2025.
Event |
Dates |
Location |
Add to Calendar |
|---|---|---|---|
| Loyalty Summit CXM Americas | February 5 – 6, 2025 | Los Angeles | |
| What’s NEXT in Marketing: Singapore 2025 | February 19 – 20, 2025 | Singapore | |
| eTail USA | February 24 – 27, 2025 | California | |
| Loyalty Summit CXM Europe | March 18 – 19, 2025 | Stockholm | |
| 2025 Asia Pacific Loyalty Conference | March 20, 2025 | Melbourne | |
| Shoptalk Spring 2025 | March 24 – 27, 2025 | Las Vegas | |
| Loyalty & Engagement Awards 2025 Hong Kong | TBA | Hong Kong | TBA |
| Captivate 2025 | April 7 – 9, 2025 | Mumbai | |
| Irish Loyalty Awards | April 17, 2025 | Dublin | |
| Loyalty Connect Global 2025 | May 13 – 14, 2025 | Dubai | |
| eTail Asia | May 14 – 15, 2025 | Singapore | |
| International Loyalty Awards 2025 | May 15, 2025 | Dubai | |
| Loyalty Expo 2025 | May 20 – 22, 2025 | Florida | |
| Customer Loyalty Conference | May 21, 2025 | Stockholm | |
| Shoptalk Europe | June 2 – 3, 2025 | Barcelona | |
| CRMC 2025 | June 4 – 6, 2025 | Chicago | |
| Loyalty Summit London | June 4 – 5, 2025 | London | |
| CommerceNext | June 24 – 26, 2025 | New York | |
| Asia Pacific Loyalty 2025 Conference | July 29 – 31, 2025 | Australia | |
| ShopTalk Fall | September 17 – 19, 2025 | Chicago | |
| Loyalty & Awards | October 20 – 22, 2025 | Amsterdam | |
| Customer Loyalty & Retention 2025 | November 6, 2025 | London | |
| International Leaders in Loyalty Summit | TBA | South Africa | TBA |
Dates: February 5 – 6, 2025
Location: Los Angeles, CA, USA
Much of loyalty today is homogenous and transactional without the CX impact and emotional attachment that results in true loyalty.
Unlocking innovation and increasing enterprise value takes C-suite leadership and a strategic commitment to the customer. This includes more focus on the brand component and strategies that drive technology, rather than the other way around. A company’s brand is (intended to be) differentiating. Shouldn’t loyalty strategies be the same? Attend Loyalty Summit CXM and learn both why and how.
Dates: February 19 – 20, 2025
Location: Singapore
This event aims to reshape the marketing landscape. Building on the success of previous editions, this conference remains a key event in Singapore, providing brands and marketers with the latest insights, strategies, and tools to thrive in a constantly evolving industry.
Over two dynamic days, industry leaders will come together to share knowledge, spark innovative ideas, and explore the future of marketing.
Dates: February 24 – 27, 2025
Location: California
A great event for eCommerce and digital marketing professionals, offering insights into the latest trends and strategies. It’s ideal for those looking to boost online retail success through innovation.
Dates: March 18 – 19, 2025
Location: Stockholm
Brings together loyalty professionals to discuss best practices in customer engagement across Europe. Attendees explore innovative strategies to drive customer loyalty and experience.
Dates: March 20, 2025
Location: Melbourne
Dress Code: Black tie
The Asia Pacific Loyalty Awards celebrate excellence, innovation and best practice in the loyalty industry across the Asia Pacific region. The awards will reward the standout organizations and individuals in the region who have contributed to the thriving loyalty industry.
Dates: March 24 – 27, 2025
Location: Las Vegas
Connecting high-level executives from top retailers, brands, and solution providers, this conference offers a special focus on current pain points, challenges, future trends, and technological advancements that retailers are facing across all verticals.
Dates: TBA
Location: Hong Kong
[The exact date and location is yet to be shared]
The Loyalty & Engagement Awards provides an excellent opportunity for leading brands to showcase cutting-edge tactics, innovative strategies, share motivating success stories, and offer industry insights that propel businesses forward.
[TBA]
Dates: April 7 – 9, 2025
Location: Mumbai
Captivate, Capillary Technologies’ flagship conference, is the ultimate event in customer loyalty and AI space. It gathers global brand loyalty professionals to network, share insights, and spark ripple effects for businesses. With fresh perspectives, and a glimpse into the future of engagement, Captivate is THE place to experience how AI is transforming loyalty.
Dates: April 17, 2025
Location: Dublin
A prestigious event celebrating excellence in customer loyalty across various industries in Ireland. It showcases innovative programs, strategies, and technologies driving customer engagement. Perfect for professionals looking to benchmark and network with industry leaders.
Dates: May 13 – 14, 2025
Location: Dubai
This event features thought leaders and top loyalty industry experts, connecting MarTech, SaaS companies, and marketing agencies across the globe. Learn about the current industry pipeline, the newest tech solutions, and future loyalty program trends straight from experts and executives working on moving the loyalty industry forward every single day.
Dates: May 14 – 15, 2025
Location: Singapore
Covers the latest in eCommerce, retail strategies, and digital marketing, bringing together industry leaders. It’s perfect for professionals navigating Asia’s retail market.
Dates: May 15, 2025
Location: Dubai
Dress Code: Black tie
[Exact timings have yet to be announced]
The International Loyalty Awards (ILA) honour excellence, innovation, and best practices in the loyalty industry worldwide. Recognized as the premier global platform for customer loyalty, rewards, and recognition, the ILA stands as an iconic and prestigious awards program.
Dates: May 20 – 22, 2025
Location: Florida
Presented by Loyalty360, Loyalty Expo will provide the knowledge and best practices necessary to guide your team and brand on your customer loyalty journey. Join the top event where attendees learn from the best-in-class brand leaders, technologists, and service providers you need in a rapidly evolving customer loyalty landscape.
Dates: May 21, 2025
Location: Stockholm
An inspiring full day that takes you on a journey through the latest trends and news in customer loyalty, CX, AI and CRM. Take part in expert advice, outstanding strategies and innovative methods in relaxed forms where mingling and networking are mixed with delicious food, new insights and inspiration.
Dates: June 2 – 3, 2025
Location: Barcelona
Equipping the world’s biggest and most influential retailers with the tools, skills and connections to gain and maintain the upper hand, driving growth and embracing a mindset to reimagine tomorrow’s digital innovations in store and online.
Join 4,500+ industry players, where 1 in 3 are C-suite from across Europe’s retail, brand and tech landscape, ensuring you’re only meeting the decision makers to transform your business.
Dates: June 4 – 6, 2025
Location: Chicago
CRMC was founded in 1994 with the goal of providing an environment of camaraderie and sharing among Brand Marketers, with a focus on CRM. While the industry has changed (to encompass AI, CX, Mobile, Social, and so much more), our core tenants have remained the same. Attend CRMC to learn, connect, share accomplishments and challenges, and feel a part of a strong community.
Dates: June 4 – 5, 2025
Location: London
Loyalty Summit brings together high-powered travel industry executives and influential loyalty leaders from around the globe.
Dates: June 24 – 26, 2025
Location: New York
This event focuses on customer acquisition, digital marketing, and innovation in retail. It’s a central event for retail leaders seeking to optimize digital engagement.
Dates: July 29 – 31, 2025
Location: Australia
A key event for loyalty professionals across the Asia Pacific, focusing on cutting-edge strategies and innovations in customer loyalty. It provides insights into regional trends, emerging technologies, and successful case studies. Ideal for networking with industry leaders and driving business growth.
Dates: September 1, 2025
Location: Saudi Arabia
A key event for retail leaders in Saudi Arabia, focusing on the future of retail, eCommerce, and consumer behavior. The forum brings together experts to discuss innovation, market trends, and strategies for retail success in the region. Ideal for professionals seeking growth opportunities in the Saudi retail market.
Dates: September 17 – 19, 2025
Location: Chicago
A leading retail and eCommerce event bringing together industry leaders to discuss innovation, technology, and consumer trends. Shoptalk Fall offers valuable insights into the future of retail and opportunities to connect with top professionals and solution providers.
Dates: October 20 – 22, 2025
Location: Amsterdam
An important event in Amsterdam that celebrates excellence in loyalty programs and customer engagement across various industries. It brings together professionals to share innovative strategies and recognize achievements in the loyalty sector. A great opportunity for networking and learning.
Dates: October 23, 2025
Location: Saudi Arabia
A premier summit focused on customer experience and loyalty programs in Saudi Arabia. It highlights digital transformation, engagement strategies, and meeting the expectations of a youthful population. Ideal for senior executives and CX professionals looking to drive business success.
Dates: November 6, 2025
Location: London
An event focused on the latest strategies and technologies in customer loyalty and retention. It explores innovative approaches to enhancing customer satisfaction and long-term loyalty. Ideal for professionals seeking actionable insights and networking opportunities in the loyalty space.
Dates: TBA
Location: South Africa
A high-level summit gathering global leaders in customer loyalty to discuss emerging trends, technologies, and best practices. It offers invaluable insights into driving customer engagement and retention at a global scale. Perfect for executives and professionals in the loyalty industry.
[TBA]
