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Capillary Whitepapers

Get the all-access pass to our whitepapers, get insights and industry analysis on Loyalty, analytics, CRM, eCommerce and customer engagement.

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White Papers

LOYALTY

Goodbye to 80s Loyalty eBook

Big hair and shoulder pads may be out, but loyalty programs seem stuck in the past. Today’s customers want seamless, personalized rewards and genuine, emotionally engaging experiences.

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White Papers

LOYALTY

Loyalty Analytics: Introduction to KPIs & Metrics

Mastering customer loyalty is the key to building a thriving brand. This guide contains a comprehensive introduction to essential KPIs and metrics for loyalty marketing.

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White Papers

LOYALTY

Brierley Loyalty Quotient (BLQ): Proprietary Methodology to Measure Loyalty

In a market saturated with loyalty programs, CMOs grapple with questions like, ‘How do we measure true customer loyalty? 123

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Post Pandemic Indian Retail Trends & Insights

ECOMMERCE

Post Pandemic Indian Retail Trends & Insights

Stronger deviation to online shopping, faster adoption of digital payment methods, resurgence of homegrown.

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Customer Loyalty 2020 & Beyond

LOYALTY

Customer Loyalty 2020 & Beyond

With 1.6 Billion program memberships in the retail industry in North America, loyalty program memberships are at an all-time high.

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power ups

ANALYTICS

5 Power Ups To Unlock In-Store Sales Growth

Turbocharge your stores and maximise your business potential with these 5 power ups that help you win the offline game.

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