Retail

/Tag:Retail

The Future of Retail Software is here!

This article was originally published on CIO Review May 2017 Issue. Today, the success of retailers is not only hinged onto a seamless shopping experience, but also, how well they keep track of their customers. Customers today have more power and choices than ever before, and expect the best user experience both online and offline. With these developments at the background, the retail industry today seems to be at the cusp of both industrial and customer revolution. With its complex and diverse business processes and requirements, the retail segment has exhibited immense dynamism. However, despite all its dynamics, the segment [...]

Key takeaways from the Future of { Intelligence + Omnichannel } Delhi

On Friday, May 26th more than 50 CxOs from over 40 brands came together to Share, Learn & Decode at the Future of (Intelligence + Omnichannel} (FIO) in Gurugram. The Delhi leg of Capillary’s flagship event provided a great deal of “food for thought” to the attendees, thanks to the brilliant line-up of speakers who were present. The panel discussion which was moderated by Fortune India’s Digital Editor, Mansi Kapur, included Anand Narang, VP-Marketing, Bata India, Ashish Agarwal, E-commerce Head & CIO, Pizza Hut, Karan Kumar, Head- Brand & Marketing, Fabindia as panellists. Anant Maheshwari, President, Microsoft India delivered an eloquent [...]

Don’t WannaCry? Ensuring retail cyber security in an omnichannel world.

These days, most of us can’t go without the internet for even a moment. Last Friday, for many, their worst nightmare had come to life when they turned on their computers. Hackers, who call themselves the ShadowBrokers, had managed to infect more that 200,000 devices, across 150 countries with the aptly named ransomware, “WannaCry”. WannaCry utilizes a vulnerability in certain Microsoft Windows systems which allows it to gain access and encrypt all data contained within, effectively turning the devices into expensive bricks. The malware then demands payments in BitCoins to decrypt the data and return access. Almost every possible vertical [...]

In-store Allies; 5 Ways to Leverage Retail Associates and Enhance ROI

How many retail associates does it take to close a sale? What’s the key function of an associate? What kind of data do retailers use to make determinations about how to most effectively use associates in sales scenarios? Retail associates are often times the lifeblood of the brand and the key touch point at the POS for your customers in terms of what they say, what they do, how they act, and what capabilities they have to directly determine the level of engagement and positivity of experience of customers both loyal and new. Here are 5 ways you can be [...]

Mapping the Customer Journey to Improve Customer Experience

Customer Centricity is trending and marketing gurus unanimously agree that this is the way to go in today’s complex market landscape. Consumer insights and customer sentiments matter the most now – more than ever before – and companies are investing their marketing dollars on understanding their consumers. Mapping the customer journey is one of the most effective ways to understand consumer experience across different touch points. The customer journey denotes the relationship between the customer and the brand. It begins with the first impression that a customer forms of the brand to all the experiences and interactions at each touch [...]

7 Retail Technologies Completely Reshaping the Retail Landscape (and How to Exploit Them to Gain Customers)

Retailers are becoming more innovative in hopes of attracting the modern consumer. Technological advances have found more and more retailers struggling to keep up. By becoming early adopters, some retailers have managed to rapidly outpace the competition. Many of these new technologies are merging together to promote one idea: a consistent message for consumers. Improvements and advancements in technologies are combining to seamlessly integrate marketing strategies and promotions along with consumer data to promote an enhanced consumer experience. If there is anything that retailers have learned over time it is that the purchasing power is in the hands of the [...]

5 #Retail Strategies to Transform #Spring into a Major Seasonal Success!

The introduction of the Spring season means that a few things are changing for consumers. Along with the warmer temperatures Spring brings, for retailers it also means helping consumers stock their homes and closets with new products after a rigorous Spring cleaning session. Retailers are expecting a .3% increase in retail sales over the coming months. Spring also brings about prosperous holidays for retailers. Easter brings in an estimated $17.2 billion, followed by Mother’s Day with around $20.7 billion, and Father’s Day with $13.3 billion. Retailers can gain an advantage over the competition by offering consumers an engaging experience and [...]

4 Ways #SocialMedia Insights Influence #Retail Sales

Over the last ten years, the rise of mass social media has completely transformed marketing. That impact has extended across all industries and has been especially prevalent in retail, where it has completely transformed the brand-customer relationship into a more customer-centric interaction. Furthermore, social media has made it so retailers can connect with more consumers than ever before. Facebook has grown to more than 11.1 billion users. Twitter clocks in at about 288 million active monthly users. These massive quantities of users have opened the door to a whole new capability for even the smallest retail shop, as well as some of the largest and most [...]

Chinese New Year 2015 Thank You To All! #CNYThankYou

Every holiday countless retailers and retail associates sacrifice valuable time with their loved ones to ensure that their customers have a wonderful day. This New Year, team Capillary wanted to do something special for those hardworking retailers. Here is our way of saying thank you! The Chinese New Year celebration is all about sharing laughter, fun and good fortune with loved ones. We wanted to extend that wish to the people who may not get thanked on a daily basis but who play a big role in making our holidays memorable. To the cashier who covered me when I was [...]

Free EPIC Big Data Marketing Webinar!

Strategies for improving customer experience using your marketing big data                     March 5th 2:00PM SGT/ 11:30AM IST Great brands don’t market, they build loyalty. When brands engage with customers across their preferred channels, customers become more loyal, make more purchases and become fans for life. By harmonizing all of the data a company collects, brands can learn exactly what their customers want to know from them, when they want it and what channel they prefer to hear it from. Big data is fueling the future of retail, and you need to make [...]