The State of Omni-Channel Retail in India-Part 2

  Author: Abhijeet Vijayvergia, VP-India and South-East Asia, Capillary Technologies. My previous post addressed the present landscape, target markets point of view , web rooming, show rooming , marketplace and single brand eCommerce related omni channel retail trend in 2016. In this post I would be mainly addressing the major missing piece of the puzzle -the technology challenges and the digital trends that has affected the omni channel retail trends in India in 2016. Technology challenges continue to derail the omni channel retail adoption rates Providing omni-channel customer experience has become a critical factor to differentiate brands. Effective omni channel strategies [...]