omni channel loyalty

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The State of Omni-Channel Retail in India-Part 2

  Author: Abhijeet Vijayvergia, VP-India and South-East Asia, Capillary Technologies. My previous post addressed the present landscape, target markets point of view , web rooming, show rooming , marketplace and single brand eCommerce related omni channel retail trend in 2016. In this post I would be mainly addressing the major missing piece of the puzzle -the technology challenges and the digital trends that has affected the omni channel retail trends in India in 2016. Technology challenges continue to derail the omni channel retail adoption rates Providing omni-channel customer experience has become a critical factor to differentiate brands. Effective omni channel strategies [...]

Designing Loyalty Programs for an Omni Channel Customer

Author: Amrutha Aprameya, Product Marketing Manager, Capillary Technologies. Does your loyalty program and customer engagement programs account for changing customer preferences? With over 7 billion global cell phone subscribers and nearly 1.7 billion active social media accounts online, the world continues to rapidly digitize. With the ever demanding customer expectations, retailers need to continuously innovate with technological solutions that go beyond the online transactions. As a retailer, you can leverage the ubiquity of mobile phones and the growing popularity of social media to ensure customer satisfaction while driving footfall and conversion rates. So let’s ask the key question: Does your [...]