mobile

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In-store Allies; 5 Ways to Leverage Retail Associates and Enhance ROI

How many retail associates does it take to close a sale? What’s the key function of an associate? What kind of data do retailers use to make determinations about how to most effectively use associates in sales scenarios? Retail associates are often times the lifeblood of the brand and the key touch point at the POS for your customers in terms of what they say, what they do, how they act, and what capabilities they have to directly determine the level of engagement and positivity of experience of customers both loyal and new. Here are 5 ways you can be [...]

7 Retail Technologies Completely Reshaping the Retail Landscape (and How to Exploit Them to Gain Customers)

Retailers are becoming more innovative in hopes of attracting the modern consumer. Technological advances have found more and more retailers struggling to keep up. By becoming early adopters, some retailers have managed to rapidly outpace the competition. Many of these new technologies are merging together to promote one idea: a consistent message for consumers. Improvements and advancements in technologies are combining to seamlessly integrate marketing strategies and promotions along with consumer data to promote an enhanced consumer experience. If there is anything that retailers have learned over time it is that the purchasing power is in the hands of the [...]

5 #Retail Strategies to Transform #Spring into a Major Seasonal Success!

The introduction of the Spring season means that a few things are changing for consumers. Along with the warmer temperatures Spring brings, for retailers it also means helping consumers stock their homes and closets with new products after a rigorous Spring cleaning session. Retailers are expecting a .3% increase in retail sales over the coming months. Spring also brings about prosperous holidays for retailers. Easter brings in an estimated $17.2 billion, followed by Mother’s Day with around $20.7 billion, and Father’s Day with $13.3 billion. Retailers can gain an advantage over the competition by offering consumers an engaging experience and [...]

4 Ways #SocialMedia Insights Influence #Retail Sales

Over the last ten years, the rise of mass social media has completely transformed marketing. That impact has extended across all industries and has been especially prevalent in retail, where it has completely transformed the brand-customer relationship into a more customer-centric interaction. Furthermore, social media has made it so retailers can connect with more consumers than ever before. Facebook has grown to more than 11.1 billion users. Twitter clocks in at about 288 million active monthly users. These massive quantities of users have opened the door to a whole new capability for even the smallest retail shop, as well as some of the largest and most [...]

Free EPIC Big Data Marketing Webinar!

Strategies for improving customer experience using your marketing big data                     March 5th 2:00PM SGT/ 11:30AM IST Great brands don’t market, they build loyalty. When brands engage with customers across their preferred channels, customers become more loyal, make more purchases and become fans for life. By harmonizing all of the data a company collects, brands can learn exactly what their customers want to know from them, when they want it and what channel they prefer to hear it from. Big data is fueling the future of retail, and you need to make [...]

5 Intelligent Customer Engagement Sessions At The NRF!

Our team couldn’t be more excited for Retail’s Big Show next week! This year, the NRF's focus seems to be heavily on consumer loyalty and mobile operations including digital shopping, the internet of things, and omni-channel retailing. To help you navigate over 45 breakout sessions, we’ve compiled a list of the top 5 sessions retail marketers should not miss in their quest to be the brand that customers love. 1. Omni-Channel Strategies: How to Use Mobile to Increase Sales Joe Morrow, CEO Mobile Fusion & Jaime Vasquez, MOOYAH Burgers, Fries & Shakes Sunday 8:30–9:30am Room: Hall A, 1A 06-08 Learn the secrets [...]

What to Expect At Retail’s Big Show in 2015

Every year the retail industry descends upon New York City and spends four days networking, exploring and sharing the newest and coolest technologies in the industry. This year will be no different. From January 11-14, 2015 retailers from around the globe will be searching the EXPO halls of the NRF for the perfect solutions. This year, the focus seems to be heavily on consumer loyalty and mobile operations including; digital shopping, the internet of things, and omni-channel retailing. Our team is excitedly preparing for Retail’s Big Show, which has frequently been ranked as one of the Top 200 events in [...]

Top 4 Ways to Make the Most of your Mobile Marketing Strategies

There was a time when the concept of a cellphone was cutting edge. That time may very well have been a moment to connect the dots for Steve Jobs and other mobile device revolution pioneers. Mobile devices are now officially the most pervasive pieces of technology in consumers’ personal possession, as well as the most used piece of technology by consumers in a high percentage of contexts. For example, consumers can use mobile technologies both inside and outside stores to consume information and discover ideas. Retail stores in bustling cities are often full of active smartphone users, sometimes engaged directly [...]

Breaking the Omni-Channel Myths

Bloody Mary. Hats off to the genius who came up with that myth. I bet it terrified thousands of kids – including me. It positively ruined mirrors for me throughout my high school days. And I won’t lie, till date I’m terrified of looking at mirrors when the lights are off – just in case she decides to show up! Anyways – my point was – myths are a pain and there are many of them that we still believe in. For instance, myths about omni-channel marketing; there are many, but here are three major ones I’ve come across. 1.    [...]

How To Thrive In The Age Of The Customer

We are well into the age of the customer, where empowered buyers demand a new level of customer obsession. Our webinar today featured guest speaker Rusty Warner, of Forrester Research who gave us some insight into how to thrive in the age of the customer. A customer-obsessed enterprise focuses its strategy, energy and budget on processes that enhance knowledge of and engagement with customers. In order to do this, an enterprise needs to use big data to uproot traditional analytics and determine predictive analytics. This new type of strategy changes static data to dynamic, real-time actionable intelligence, which can then be [...]