Loyalty Programs

/Tag:Loyalty Programs

To Burn And Not Be Burned – A Tale of My Favorite Loyalty Programs

With the proliferation of loyalty programs, I’ve learned that there are really good programs and ones that can lead you astray.  From a points perspective, you must look at both the earn and burn equations.  The earn is the amount of points you can obtain for your loyalty initiatives.   A traditional example is one point [...]

How Apple Passbook affects your Loyalty Program

Apple announced its new Passbook feature with the new iPhone5 and iOS6. Needless to say, it will have a never before impact on the way loyalty and mobile phones play together by the sheer scale of the iPhone/iOS universe. Never Before Engagement: Most retail mobile applications see far less engagement than we would like – [...]