loyalty

/Tag:loyalty

In-store Allies; 5 Ways to Leverage Retail Associates and Enhance ROI

How many retail associates does it take to close a sale? What’s the key function of an associate? What kind of data do retailers use to make determinations about how to most effectively use associates in sales scenarios? Retail associates are often times the lifeblood of the brand and the key touch point at the POS for your customers in terms of what they say, what they do, how they act, and what capabilities they have to directly determine the level of engagement and positivity of experience of customers both loyal and new. Here are 5 ways you can be [...]

3 Common Pain Points From Retailers at Retail’s Big Show

Every year the retail industry descends upon New York City to share, debate, and collaborate on new innovative solutions for retailers at Retail's Big Show. We learn more of their pain points and challenges, and they discover better ways to analyze their data, communicate with customers, and improve their customer experience. This year we focused on ‘How to Be the Brand Customers Love’ whether that be through an improved loyalty program, more personalized marketing, or omnichannel engagement. Unsurprisingly we heard similar problems from various retailers over the past three days and were able to provide relevant solutions for them. Here are [...]

5 Intelligent Customer Engagement Sessions At The NRF!

Our team couldn’t be more excited for Retail’s Big Show next week! This year, the NRF's focus seems to be heavily on consumer loyalty and mobile operations including digital shopping, the internet of things, and omni-channel retailing. To help you navigate over 45 breakout sessions, we’ve compiled a list of the top 5 sessions retail marketers should not miss in their quest to be the brand that customers love. 1. Omni-Channel Strategies: How to Use Mobile to Increase Sales Joe Morrow, CEO Mobile Fusion & Jaime Vasquez, MOOYAH Burgers, Fries & Shakes Sunday 8:30–9:30am Room: Hall A, 1A 06-08 Learn the secrets [...]

What to Expect At Retail’s Big Show in 2015

Every year the retail industry descends upon New York City and spends four days networking, exploring and sharing the newest and coolest technologies in the industry. This year will be no different. From January 11-14, 2015 retailers from around the globe will be searching the EXPO halls of the NRF for the perfect solutions. This year, the focus seems to be heavily on consumer loyalty and mobile operations including; digital shopping, the internet of things, and omni-channel retailing. Our team is excitedly preparing for Retail’s Big Show, which has frequently been ranked as one of the Top 200 events in [...]

Top 4 Ways to Make the Most of your Mobile Marketing Strategies

There was a time when the concept of a cellphone was cutting edge. That time may very well have been a moment to connect the dots for Steve Jobs and other mobile device revolution pioneers. Mobile devices are now officially the most pervasive pieces of technology in consumers’ personal possession, as well as the most used piece of technology by consumers in a high percentage of contexts. For example, consumers can use mobile technologies both inside and outside stores to consume information and discover ideas. Retail stores in bustling cities are often full of active smartphone users, sometimes engaged directly [...]

What Walt Disney Taught Us About Brand Loyalty

Of all the facts surrounding Walt Disney World, perhaps the most surprising is the 70% return rate of first time Disney visitors. It’s tough to overstate just how impressive that number is, especially for a theme park. It’s brand loyalty on a whole other level. The all singing, all dancing ‘magical’ experience Disney provide may seem cheesy to people, but with revenue over $45 billion last year, there’s no arguing, The Walt Disney Company (Disney) is a master when it comes to building customer loyalty. Disney creates an unforgettable customer experience that retailers can learn from. I’m not, however, suggesting [...]

Breaking the Omni-Channel Myths

Bloody Mary. Hats off to the genius who came up with that myth. I bet it terrified thousands of kids – including me. It positively ruined mirrors for me throughout my high school days. And I won’t lie, till date I’m terrified of looking at mirrors when the lights are off – just in case she decides to show up! Anyways – my point was – myths are a pain and there are many of them that we still believe in. For instance, myths about omni-channel marketing; there are many, but here are three major ones I’ve come across. 1.    [...]

How To Thrive In The Age Of The Customer

We are well into the age of the customer, where empowered buyers demand a new level of customer obsession. Our webinar today featured guest speaker Rusty Warner, of Forrester Research who gave us some insight into how to thrive in the age of the customer. A customer-obsessed enterprise focuses its strategy, energy and budget on processes that enhance knowledge of and engagement with customers. In order to do this, an enterprise needs to use big data to uproot traditional analytics and determine predictive analytics. This new type of strategy changes static data to dynamic, real-time actionable intelligence, which can then be [...]

Capillary and Customers Recognized For Excellence In Customer Engagement Strategies

This summer Capillary has had a lot to celebrate. If you've been following our other posts you've seen us named as a Top 20 Most Promising Digital Marketing Solution by CIO Review,  honored to be an AlwaysOn Global 250 Company, and raise $14 Million in Series B to further enable retailer marketers to intelligently engage customers! Well, we now have another accomplishment to add to the list; two of our amazing customers, Pizza Hut and KFC were recognized by Marketing Interactive last night, winning multiple awards for their accomplishments in creating loyalty and engagement with their customers. Best CRM Strategy: Gold - Pizza Hut Best [...]

Capillary Technologies Named as a Top 20 Most Promising Digital Marketing Solution

We are pleased to announce that in June 2014, Capillary was selected as one of the 20 most promising digital marketing solutions who are at the forefront of tackling marketing challenges by CIO Review Magazine (Capillary is featured on page 30).  The selection was based on an analysis of over 300 companies focused on digital marketing solutions and is a recognition of our innovative digital marketing capabilities. Our main goal at Capillary is to help retailers understand their customers' behavior in order to serve them better. Our dashboards, campaigns and other engagement programs are pre-configured with their needs in mind in order to achieve [...]