crm

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In-store Allies; 5 Ways to Leverage Retail Associates and Enhance ROI

How many retail associates does it take to close a sale? What’s the key function of an associate? What kind of data do retailers use to make determinations about how to most effectively use associates in sales scenarios? Retail associates are often times the lifeblood of the brand and the key touch point at the POS for your customers in terms of what they say, what they do, how they act, and what capabilities they have to directly determine the level of engagement and positivity of experience of customers both loyal and new. Here are 5 ways you can be [...]

Mapping the Customer Journey to Improve Customer Experience

Customer Centricity is trending and marketing gurus unanimously agree that this is the way to go in today’s complex market landscape. Consumer insights and customer sentiments matter the most now – more than ever before – and companies are investing their marketing dollars on understanding their consumers. Mapping the customer journey is one of the most effective ways to understand consumer experience across different touch points. The customer journey denotes the relationship between the customer and the brand. It begins with the first impression that a customer forms of the brand to all the experiences and interactions at each touch [...]

7 Retail Technologies Completely Reshaping the Retail Landscape (and How to Exploit Them to Gain Customers)

Retailers are becoming more innovative in hopes of attracting the modern consumer. Technological advances have found more and more retailers struggling to keep up. By becoming early adopters, some retailers have managed to rapidly outpace the competition. Many of these new technologies are merging together to promote one idea: a consistent message for consumers. Improvements and advancements in technologies are combining to seamlessly integrate marketing strategies and promotions along with consumer data to promote an enhanced consumer experience. If there is anything that retailers have learned over time it is that the purchasing power is in the hands of the [...]

5 #Retail Strategies to Transform #Spring into a Major Seasonal Success!

The introduction of the Spring season means that a few things are changing for consumers. Along with the warmer temperatures Spring brings, for retailers it also means helping consumers stock their homes and closets with new products after a rigorous Spring cleaning session. Retailers are expecting a .3% increase in retail sales over the coming months. Spring also brings about prosperous holidays for retailers. Easter brings in an estimated $17.2 billion, followed by Mother’s Day with around $20.7 billion, and Father’s Day with $13.3 billion. Retailers can gain an advantage over the competition by offering consumers an engaging experience and [...]

4 Ways #SocialMedia Insights Influence #Retail Sales

Over the last ten years, the rise of mass social media has completely transformed marketing. That impact has extended across all industries and has been especially prevalent in retail, where it has completely transformed the brand-customer relationship into a more customer-centric interaction. Furthermore, social media has made it so retailers can connect with more consumers than ever before. Facebook has grown to more than 11.1 billion users. Twitter clocks in at about 288 million active monthly users. These massive quantities of users have opened the door to a whole new capability for even the smallest retail shop, as well as some of the largest and most [...]

Free EPIC Big Data Marketing Webinar!

Strategies for improving customer experience using your marketing big data                     March 5th 2:00PM SGT/ 11:30AM IST Great brands don’t market, they build loyalty. When brands engage with customers across their preferred channels, customers become more loyal, make more purchases and become fans for life. By harmonizing all of the data a company collects, brands can learn exactly what their customers want to know from them, when they want it and what channel they prefer to hear it from. Big data is fueling the future of retail, and you need to make [...]

What Walt Disney Taught Us About Brand Loyalty

Of all the facts surrounding Walt Disney World, perhaps the most surprising is the 70% return rate of first time Disney visitors. It’s tough to overstate just how impressive that number is, especially for a theme park. It’s brand loyalty on a whole other level. The all singing, all dancing ‘magical’ experience Disney provide may seem cheesy to people, but with revenue over $45 billion last year, there’s no arguing, The Walt Disney Company (Disney) is a master when it comes to building customer loyalty. Disney creates an unforgettable customer experience that retailers can learn from. I’m not, however, suggesting [...]

How To Thrive In The Age Of The Customer

We are well into the age of the customer, where empowered buyers demand a new level of customer obsession. Our webinar today featured guest speaker Rusty Warner, of Forrester Research who gave us some insight into how to thrive in the age of the customer. A customer-obsessed enterprise focuses its strategy, energy and budget on processes that enhance knowledge of and engagement with customers. In order to do this, an enterprise needs to use big data to uproot traditional analytics and determine predictive analytics. This new type of strategy changes static data to dynamic, real-time actionable intelligence, which can then be [...]

How Text Mining and Sentiment Analysis are Replacing Net Promoter Score (NPS)

Why shouldn't you rely on NPS alone? In the services industry Net promoter Score (NPS) is a widely used metric for measuring the customer satisfaction based on whether he/she is willing to recommend the store/service to anyone or not. NPS is based on a direct question: How likely is it that you would recommend our company/product/service to a friend or colleague? The response to this question is a number from 1 to 10, with a score of 9-10 is considered as Loyal Customers and a score of 0-6 is considered as Unhappy Customers. NPS has its own criticisms. Russel Hayes [...]

Not Just Numbers And Charts, Use Data Based Retail Strategies

Data based insights’ are the current buzzword for almost every industry right now. Be it retail, finance, aviation, real estate or media everyone is generating and analyzing huge amounts of data, and employing a team of analysts and consultants to come up with newer reporting metrics every day. Companies have also taken the next big thing of engaging with big data algorithms, statistical models and exorbitantly priced external consultants to hop on to the big-data-analytics bandwagon. How many companies are actually using data based retail strategies? The answer might surprise you! Only some big retailers are actually using the insights to [...]