crm

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In-store Allies; 5 Ways to Leverage Retail Associates and Enhance ROI

How many retail associates does it take to close a sale? What’s the key function of an associate? What kind of data do retailers use to make determinations about how to most effectively use associates in sales scenarios? Retail associates are often times the lifeblood of the brand and the key touch point at the [...]

Mapping the Customer Journey to Improve Customer Experience

Customer Centricity is trending and marketing gurus unanimously agree that this is the way to go in today’s complex market landscape. Consumer insights and customer sentiments matter the most now – more than ever before – and companies are investing their marketing dollars on understanding their consumers. Mapping the customer journey is one of the [...]

7 Retail Technologies Completely Reshaping the Retail Landscape (and How to Exploit Them to Gain Customers)

Retailers are becoming more innovative in hopes of attracting the modern consumer. Technological advances have found more and more retailers struggling to keep up. By becoming early adopters, some retailers have managed to rapidly outpace the competition. Many of these new technologies are merging together to promote one idea: a consistent message for consumers. Improvements [...]

5 #Retail Strategies to Transform #Spring into a Major Seasonal Success!

The introduction of the Spring season means that a few things are changing for consumers. Along with the warmer temperatures Spring brings, for retailers it also means helping consumers stock their homes and closets with new products after a rigorous Spring cleaning session. Retailers are expecting a .3% increase in retail sales over the coming [...]

4 Ways #SocialMedia Insights Influence #Retail Sales

Over the last ten years, the rise of mass social media has completely transformed marketing. That impact has extended across all industries and has been especially prevalent in retail, where it has completely transformed the brand-customer relationship into a more customer-centric interaction. Furthermore, social media has made it so retailers can connect with more consumers than ever [...]

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Free EPIC Big Data Marketing Webinar!

Strategies for improving customer experience using your marketing big data                     March 5th 2:00PM SGT/ 11:30AM IST Great brands don’t market, they build loyalty. When brands engage with customers across their preferred channels, customers become more loyal, make more purchases and become fans for life. By [...]

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What Walt Disney Taught Us About Brand Loyalty

Of all the facts surrounding Walt Disney World, perhaps the most surprising is the 70% return rate of first time Disney visitors. It’s tough to overstate just how impressive that number is, especially for a theme park. It’s brand loyalty on a whole other level. The all singing, all dancing ‘magical’ experience Disney provide may [...]

How To Thrive In The Age Of The Customer

We are well into the age of the customer, where empowered buyers demand a new level of customer obsession. Our webinar today featured guest speaker Rusty Warner, of Forrester Research who gave us some insight into how to thrive in the age of the customer. A customer-obsessed enterprise focuses its strategy, energy and budget on [...]

How Text Mining and Sentiment Analysis are Replacing Net Promoter Score (NPS)

Why shouldn't you rely on NPS alone? In the services industry Net promoter Score (NPS) is a widely used metric for measuring the customer satisfaction based on whether he/she is willing to recommend the store/service to anyone or not. NPS is based on a direct question: How likely is it that you would recommend our [...]

Not Just Numbers And Charts, Use Data Based Retail Strategies

Data based insights’ are the current buzzword for almost every industry right now. Be it retail, finance, aviation, real estate or media everyone is generating and analyzing huge amounts of data, and employing a team of analysts and consultants to come up with newer reporting metrics every day. Companies have also taken the next big [...]

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