O2O: CUSTOMERS SEEK OMNI-CHANNEL BRANDS

The O2O commerce revolution

Online to Offline & Offline to Online is a business model that draws potential customers from online channels to physical stores. It has caused a strategic shift in the retail ecosystem, where consumers can now browse products online before making the final purchase in brick-and-mortar stores.

Capillary is an Enterprise Leader in O2O Commerce

Download Solution Note

Platform Overview and Benefits

Capillary’s O2O solution suite helps map buyer behavior across the online and offline worlds, offering customers a seamless ‘anytime, anywhere’ shopping experience.

Our Key Products & Features

  • Centralized view of the inventory to prevent loss of sale at stores due to missing sizes, styles or colors
  • Ease of browsing product listings on endless aisles (in-store kiosks)
  • Option to enable customers to pick up itens from brick-and-mortar stores or have products delivered to their location

  • Cross-channel marketing enabled by integrating offline and online customer behavioral footprints to drive product recommendations
  • Increased customer outreach through multiple channels – SMS, email, mobile app, web and mobile notifications
  • Location intelligence to drive customers to store via mobile alerts for product launches and/ or offer in-store vouchers

  • Increased operational efficiency in stores by providing customers with self-checkout or assisted checkout options
  • Self-checkout solution covering the entire checkout flow – scanning product barcodes, applying promotions, generating invoices, and making payments using the mobile app
  • Assisted checkout solution to enable customers to scan products and generate virtual bills with billing terminals used for making payments

  • Simplified delivery mechanism – home delivery or in-store pickup for purchases made on the web store, mobile app, marketplaces and in brick-and-mortar stores
  • Unified shopping experience across all retail channels – online, social, mobile, and marketplaces

  • Option to list and sell products seamlessly on multiple marketplaces (including Flipkart, Amazon and Snapdeal)
  • Centralized view of inventory across marketplaces, the online store, and brick-and-mortar stores
  • Option for in-store pickup of orders processed through marketplaces

  • Pre-integrated multiple mobile wallets at offline stores via Capillary’s in-store solution
  • No additional investment for mobile wallet enablement
  • Facility to redeem points as well as earn cashback