Capillary launches WeChat CRM in China
A Social CRM system integrated wholly with WeChat
Bangalore, April 6, 2017: – Capillary Technologies, the leader in cloud-based OmniChannel Engagement and Commerce solutions, announces the launch of WeChat CRM in China. Fostering the O2O China story, WeChat CRM is fully integrated with Offline Retail, as the Chinese retail market is touted to be far ahead of most global retail markets.
Capillary’s We-CRM is a Social CRM System integrated wholly with WeChat. It is a tool to attract followers to brands, and convert them into high-loyal members. With the help of WeChat CRM, brands can acquire new customers, create intuitive menus for engaging customers, generate coupons via WeChat, send personalized messages, communicate based on their behavioral and purchase patterns, make announcements, and much more.
Elaborating on what led to the launch of WeChat CRM, Aneesh Reddy, CEO and Co-founder, Capillary technologies said, “Chinese retail segment has clearly been a step ahead of all other Asian countries. It is perceived as one of the most forward and progressive e-Commerce markets and the 2016-17 numbers show that China has tipped to become the largest online retail market in the world, overtaking the US. Also, social commerce and mobile payments-wise, China is way ahead of even the US – with Alipay, and WeChat Pay, becoming almost mainstream forms of payment. However, SMS & Email are almost obsolete in China. So, WeChat is undoubtedly the most important medium for a brand to talk to consumers in China, today. It is basically a combination of SMS/Email/Facebook/Uber/DIDI & WhatsApp (Chat) – all rolled into one.”
Adding to the details of Capillary Technologies’ China story, strengthening its Asia focus enterprise business, it ventured into China market in mid-2015. Since then, Capillary’s customer base in China has grown rapidly. Customers span across Apparel, Accessories, Traditional Chinese Medicine, F&B as well as niche retailers like Mom & Baby category and infant products retailers. The company’s customer base is a mix of Global/MNC Retailers, as well as Local Chinese Retailers. Capillary recently signed up with GXG, which is a leading local Chinese Retailer with 2,000+ stores, and large online business.
Adding further, Amit Haralalka, Business Head & Vice President, China said, “Retailers in China are keen to merge consumer data across not only their own Offline and online stores, but also leading ecommerce marketplaces like TMALL, Taobao, and JD.com. With a highly evolved social ecosystem and almost 800 million monthly active users on WeChat, marketers can create powerful engagement opportunities. We are glad to be bringing some very unique and exciting products in the market, built upon our Omni-channel vision.”
Capillary Technologies is helping GXG run their entire ECRM (Online CRM), aggregating data across leading Chinese ecommerce marketplaces, including Taobao.com, TMALL.com, JD.com and VIP.com. GXG has multiple sub-brands (GXG, GXG Kids, GXG Jeans) and each brand is present across multiple online marketplaces. In addition to GXG, Capillary Technologies is also associated with various international and local Chinese home-grown brands.
Enthused by such optimistic developments, moving forward, Capillary Technologies aspires to build a local technology team, to increase its speed in China market, and be able to innovate faster and stay relevant.