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Early adopters to usher in non-smartphone-based shopping

The next phase of technological revolution in the customer experience front will be that of Chat-Bots. Chat-Bots are intelligent chat agents coupled with AI to engage the consumer in a much meaningful and engaging way mapping the exact customer needs.   Are there reasons to believe that omnichannel retailing is here to stay? Omnichannel retailing [...]

Capillary launches scholarship program for retail associates

Author: Varun Jain Omni-channel engagement and commerce platform solution provider Capillary Technologies tied up with retail industry bodies Retailers Association of India (RAI) and Trust for Retailers and Retail Associates of India (TRRAIN) to launch Capillary Scholar, a program aimed at providing a springboard for the retail store staff to graduate and climb the ladder in [...]

Forgetting the marketing in performance marketing!

Author: Soumajit Bhowmik, Director of E-commerce, Capillary Technologies Ecommerce in India is going through a challenging phase, not for customers, but for most of the pure-play ecommerce firms. Discounting model has increased losses, reduced profitability of the model and has left future of quite a few established ecommerce players in jeopardy. And all this at [...]

What shoppers buy online after 9 pm

Author: Varun Jain A study conducted by Capillary Technologies, an omni-channel engagement and commerce platform solutions company which provides cloud-based solutions to retailers and consumer brands, revealed what online shoppers buy after 9 pm in the evening. It also revealed that contrary to popular beliefs, the night shopper increasingly prefer desktops over mobile phones while shopping [...]

Transition from Brick and Mortar to E-Business

By Soumajit Bhowmik-Investor, Director – Ecommerce, Capillary Technologies ‘Ecommerce’ seems to be the buzzword now days with many brands moving omnichannel or online-only while quite a few aggregators and marketplaces are in news for right or wrong reasons. While the brick and mortar model presented its own set of challenges, online shopping has come up [...]

How technology can boost event based sale activities!

Author: Abhijeet Vijayvergia, Vice President and Business Head South East Asia, Capillary Technologies The article throws light on how support of technology and software can help retailers convert business during sales. The view is to be shared both with regards to EOSS and Event specific sales like Republic day, Valentines day etc. There is no denying the [...]

App Marketing – The new definition of exponential RoI

Author: Soumajit Bhowmik, Director of E-commerce at Capillary Technologies Ecommerce industry understands a few terms like the back of one’s hand - RoI or CIR, Conversion Rate, Customer Acquisition Cost, Customer Lifetime Value to name a few. Everything was nice and simple with the Desktop and Mobile Web was it not? You have organic channels which [...]

End of Season Sales increased by 12% in 2016

Capillary Technologies conducted a study of about 100 plus brands, and has found that the overall sales in 2016 increased by 12% as compared to 2015 although the overall discount decreased by 20% during End of Season Sale (EOSS). The study further said although the discounted bills were brought down by 20% in 2016 as compared [...]

5 Things Indian SaaS-Based Firms Must Keep In Mind Before Going Global

Author: Abhijeet Vijayvergiya, VP & Business Head-APAC, Capillary Technologies Global SaaS market has never been exciting! A recent report by Google-Accel on SaaS industry pegs the global opportunity at $132 Billion by 2020. The primary driving factors are SMB driven demand, vertical-led solutions leading more adoption, faster time to market in an agile world, shift of [...]

Tips and Tricks for Retailers to prepare for the Busy Diwali Sale Season

Author: Amrutha Aprameya, Product Marketing Manager, Capillary Technologies. With the onset of Diwali around the corner, as a retailer we assume you might have prepared your best to make the most of the festival sale season. Customers expect good variety and discounts but what truly gets their attention is when retailers try and exceed their [...]