Retail Evolution

/Retail Evolution

The State of Omni-Channel Retail in India- Is it time yet?–Part 1

Author: Abhijeet Vijayvergia, VP-India and South-East Asia, Capillary Technologies. "I want us to stop talking about digital and physical retail as if they're two separate things. The customer doesn't think of it that way, and we can't either,"-- Doug McMillon, CEO Walmart. This quote clearly sums up the way ahead for omni Channel retail in [...]

7 Retail Technologies Completely Reshaping the Retail Landscape (and How to Exploit Them to Gain Customers)

Retailers are becoming more innovative in hopes of attracting the modern consumer. Technological advances have found more and more retailers struggling to keep up. By becoming early adopters, some retailers have managed to rapidly outpace the competition. Many of these new technologies are merging together to promote one idea: a consistent message for consumers. Improvements [...]

4 Ways #SocialMedia Insights Influence #Retail Sales

Over the last ten years, the rise of mass social media has completely transformed marketing. That impact has extended across all industries and has been especially prevalent in retail, where it has completely transformed the brand-customer relationship into a more customer-centric interaction. Furthermore, social media has made it so retailers can connect with more consumers than ever [...]

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Free EPIC Big Data Marketing Webinar!

Strategies for improving customer experience using your marketing big data                     March 5th 2:00PM SGT/ 11:30AM IST Great brands don’t market, they build loyalty. When brands engage with customers across their preferred channels, customers become more loyal, make more purchases and become fans for life. By [...]

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3 Unconventional Ways To Improve E-Commerce Engagement

In today’s ADD-riddled world, holding customers attention is harder than ever and information overload is a real concern, especially online. Retailers who think outside the box routinely experience better e-commerce engagement and build better equity. Here are three unconventional ways to make your customer feel warm and fuzzy every time they interact with you. Display [...]

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3 Common Pain Points From Retailers at Retail’s Big Show

Every year the retail industry descends upon New York City to share, debate, and collaborate on new innovative solutions for retailers at Retail's Big Show. We learn more of their pain points and challenges, and they discover better ways to analyze their data, communicate with customers, and improve their customer experience. This year we focused [...]

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What Walt Disney Taught Us About Brand Loyalty

Of all the facts surrounding Walt Disney World, perhaps the most surprising is the 70% return rate of first time Disney visitors. It’s tough to overstate just how impressive that number is, especially for a theme park. It’s brand loyalty on a whole other level. The all singing, all dancing ‘magical’ experience Disney provide may [...]

Breaking the Omni-Channel Myths

Bloody Mary. Hats off to the genius who came up with that myth. I bet it terrified thousands of kids – including me. It positively ruined mirrors for me throughout my high school days. And I won’t lie, till date I’m terrified of looking at mirrors when the lights are off – just in case [...]

How To Thrive In The Age Of The Customer

We are well into the age of the customer, where empowered buyers demand a new level of customer obsession. Our webinar today featured guest speaker Rusty Warner, of Forrester Research who gave us some insight into how to thrive in the age of the customer. A customer-obsessed enterprise focuses its strategy, energy and budget on [...]

How Text Mining and Sentiment Analysis are Replacing Net Promoter Score (NPS)

Why shouldn't you rely on NPS alone? In the services industry Net promoter Score (NPS) is a widely used metric for measuring the customer satisfaction based on whether he/she is willing to recommend the store/service to anyone or not. NPS is based on a direct question: How likely is it that you would recommend our [...]