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The State of Omni-Channel Retail in India- Is it time yet?–Part 1

Author: Abhijeet Vijayvergia, VP-India and South-East Asia, Capillary Technologies. "I want us to stop talking about digital and physical retail as if they're two separate things. The customer doesn't think of it that way, and we can't either,"-- Doug McMillon, CEO Walmart. This quote clearly sums up the way ahead for omni Channel retail in [...]

In-store Allies; 5 Ways to Leverage Retail Associates and Enhance ROI

How many retail associates does it take to close a sale? What’s the key function of an associate? What kind of data do retailers use to make determinations about how to most effectively use associates in sales scenarios? Retail associates are often times the lifeblood of the brand and the key touch point at the [...]

5 Intelligent Customer Engagement Sessions At The NRF!

Our team couldn’t be more excited for Retail’s Big Show next week! This year, the NRF's focus seems to be heavily on consumer loyalty and mobile operations including digital shopping, the internet of things, and omni-channel retailing. To help you navigate over 45 breakout sessions, we’ve compiled a list of the top 5 sessions retail marketers [...]

Why You Need Self-Service Customer Intelligence

Customer Intelligence tools are all about empowering the employees in an organization to make data driven decisions as opposed to relying solely on gut. This implies that CI tools must be self-serve. But what does “self-serve” really mean? Make the information easily consumable A TDWI Research Report says 83% of the respondents in a BI [...]

3 Big Data Methodologies Every Superstore Must Deploy (Part 3/3)

As we learned in the two previous posts in this series, Customer Profiling and Merchandise Affinity are great ways for superstores to create unique customer segments and couple fast selling products with slow selling ones. Using these segments you can produce an increase in customer loyalty, a reduction in promotion cost, an increase in customer’s response to promotions, and [...]

3 Ways To Improve Customer Engagement Today!

In the modern retailing era, creating great customer engagement has become a vital element for any retailer’s success. Most marketers have started tracking what the customer likes in their brand marketing plans around brand awareness and brand promotions every year. It’s a proven model that loyal customers can promote your brand much higher than traditional marketing [...]

Clienteling: Power to the Sales Associate

“ 92 % of companies recently surveyed by Forrester Research agreed that customer experience is a top priority, yet nearly half admitted that they don’t have the resources needed to give customers what they really want: personalization and convenience.”  -The State Of Customer Experience Management, 2013, Forrester, Nov 2013 We’ve entered the age of the [...]

Top ‘Customer Engagement Takeaways’

  NRF SPECIAL: 27,000 delegates from across the world gathered in New York this January at NRF 2013, making it the largest platform for discussing the future of global retail industry. Team Capillary brings to you the three most talked about customer engagement trends at the show. 1. "The Great Convergence" : Deloitte In a keynote [...]