Digital Loyalty

/Digital Loyalty

The State of Omni-Channel Retail in India- Is it time yet?–Part 1

Author: Abhijeet Vijayvergia, VP-India and South-East Asia, Capillary Technologies. "I want us to stop talking about digital and physical retail as if they're two separate things. The customer doesn't think of it that way, and we can't either,"-- Doug McMillon, CEO Walmart. This quote clearly sums up the way ahead for omni Channel retail in [...]

Designing Loyalty Programs for an Omni Channel Customer

Author: Amrutha Aprameya, Product Marketing Manager, Capillary Technologies. Image Source: PYMNTS Does your loyalty program and customer engagement programs account for changing customer preferences? With over 7 billion global cell phone subscribers and nearly 1.7 billion active social media accounts online, the world continues to rapidly digitize. With the ever demanding customer expectations, retailers need [...]

4 Ways #SocialMedia Insights Influence #Retail Sales

Over the last ten years, the rise of mass social media has completely transformed marketing. That impact has extended across all industries and has been especially prevalent in retail, where it has completely transformed the brand-customer relationship into a more customer-centric interaction. Furthermore, social media has made it so retailers can connect with more consumers than ever [...]

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Nuances of Email Marketing; Part 2 The Email Sending Infrastructure

Email marketing is a key tool in today's digital marketing and customer loyalty landscapes. It is an essential marketing tool for retailers to reach their consumers effectively without cluttering their private time or space. In the first post of this series we discussed Email Lists. The Email list is often where you start the campaigning. [...]

3 Unconventional Ways To Improve E-Commerce Engagement

In today’s ADD-riddled world, holding customers attention is harder than ever and information overload is a real concern, especially online. Retailers who think outside the box routinely experience better e-commerce engagement and build better equity. Here are three unconventional ways to make your customer feel warm and fuzzy every time they interact with you. Display [...]

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Nuances of Email Marketing; Part 1 The Email List

Email marketing is no longer only a tool used by spammers trying to trap hapless email users into clicking and buying their product with misleading information. Today, it is an essential marketing tool for retailers to reach their consumers effectively without cluttering their private time or space. Email is a very busy platform and therefore your [...]

5 Intelligent Customer Engagement Sessions At The NRF!

Our team couldn’t be more excited for Retail’s Big Show next week! This year, the NRF's focus seems to be heavily on consumer loyalty and mobile operations including digital shopping, the internet of things, and omni-channel retailing. To help you navigate over 45 breakout sessions, we’ve compiled a list of the top 5 sessions retail marketers [...]

What to Expect At Retail’s Big Show in 2015

Every year the retail industry descends upon New York City and spends four days networking, exploring and sharing the newest and coolest technologies in the industry. This year will be no different. From January 11-14, 2015 retailers from around the globe will be searching the EXPO halls of the NRF for the perfect solutions. This [...]

Top 4 Ways to Make the Most of your Mobile Marketing Strategies

There was a time when the concept of a cellphone was cutting edge. That time may very well have been a moment to connect the dots for Steve Jobs and other mobile device revolution pioneers. Mobile devices are now officially the most pervasive pieces of technology in consumers’ personal possession, as well as the most [...]

Ready for a Customer Loyalty Program Pop Quiz?

Remember those good ole days back in high school when your teacher would just surprise you with a pop quiz? How I loved them. Marketers and retailers now it’s your turn! Take the Customer Loyalty Program Pop Quiz. Find out if your customer loyalty program is flexible enough to withstand the changing demands of your [...]